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The latest email marketing news

Turbocharge your Automotive Marketing Campaigns using Email

Competition in the Australian automotive marketing space is revving up. With over 3500 new car dealerships sharing in 1.189 million new car sales yearly, dealerships need to stay in top gear to avoid being left in the dust. Having one …

What is SMS marketing and why it should be a part of your marketing strategy

With the ever-changing digital landscape, SMS marketing remains an underutilised mobile marketing tactic for most businesses. Let’s find out why? SMS stands for Short Messaging Service aka Text Messaging. As the name suggests, “It’s the exchange of short messages on …

Email Marketing vs. Facebook Ads: Which One Wins?

Does email marketing stand a chance against Facebook? Well, games of chance are all about the numbers, so let’s take a look at them. Current Users It’s true that Facebook has absolutely exploded since its launch in 2004, but just …

5 Examples of Great Anniversary Emails

So how long have you two been together for? Oh you’re coming up to your first-purchase anniversary? How exciting! Surely you’ve got something special planned. Right? …Right?   Don’t be like the others who stop putting in the effort once the …

How to Write Awesome Email Subject Lines that Generate Clicks

Part of your email marketing strategy should be to write better email subject lines. You can have the best email marketing strategy in the world, but it’s useless if no one opens your emails.  It’s important to master the art of …

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