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    Find your snowflake in a blizzard with personalised email marketing

    ould you believe us if we told you that you can boost your email marketing results with one simple hack? All you need is a subject line, some preheader text and a dash of faith in the power of personalised …

    Posted on in Automation, Deliverability, Digital Marketing, Response and Conversion, Strategy and Planning Tagged , , , , , ,

    Improve Email Response Rates: Simply End Your Emails With This 1 Word

    Email, just like life, is both beautiful and complicated. Sent from one human to another, it can build relationships that last a lifetime. It’s a staple of every office and serves as a catalyst to driving progress. Globally, the world …

    Posted on in Email Content, Response and Conversion, Tips and Tricks Tagged , , ,

    How to work smarter with agile marketing

    The interesting thing about the agile mindset is that most marketers are intrinsically already agile. We’re highly responsive to the market, plus we make decisions and execute on them quickly.
    But we can always do better, which is why I want to share some key takeaways from Agile Marketing Unpacked to help you and your marketing team become more agile.

    Posted on in Industry News, Response and Conversion, Strategy and Planning

    How to resend an email to non-openers the smart way

    If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some people who missed it or were too busy to open it the first time might take a look and you’ll get a few more opens, clicks and (hopefully) conversions. Here’s some tips for how to get re-sending emails rights.

    Posted on in Email Marketing, Response and Conversion, Tips and Tricks

    Improve your email campaigns with our new Google Analytics integration

    We’ve integrated Vision6 with Google Analytics which means you now have even more data at your fingertips to better measure the success of your email campaigns and grow your business.

    Find out how many subscribers click through to your website, the number of pages they visit, and what visitors become paying customers.

    Posted on in Email Marketing, New Features and Updates, Response and Conversion

    7 tips for crafting an email call to action that works

    As business owners and marketers, one of the biggest challenges we face is harnessing our audience’s interests in a way that gets them to act.

    Structure, design and content are all essential elements within your email but do you know the best way to get your customers to act? By crafting a persuasive and engaging Call to Action (CTA).

    Here are some helpful tips about how to create a clear and strong CTA.

    Posted on in Email Design, Email Marketing, Response and Conversion, Tips and Tricks

    How to create irresistible emails that get opened, read and clicked (part 3)

    This is the 3rd and final instalment in the series on how to create irresistible emails that get opened, read and clicked. Hopefully you’ve enjoyed the journey so far and have learnt a thing or two about: How to create …

    Posted on in Email Marketing, Response and Conversion, Strategy and Planning, Tips and Tricks

    How to create irresistible emails that get opened, read and clicked (part 1)

    If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

    Posted on in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines

    Get your emails opened, read and clicked! 20 tips that really work

    If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

    Posted on in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines