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List Management

Take Your Email List to the Next Level

In the world of email marketing, your list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. And …

Posted in Deliverability, List Growth, List Management Tagged , , , , ,

5 Reasons People Unsubscribe and How to Prevent It

The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

Posted in List Growth, List Management, Strategy and Planning Tagged , , , ,

New Video: Creative Ways to Handle Unsubscribes and Latest Metrics

The Email Marketing Metrics Report has just been updated with the latest stats from July and we’ve seen some movement across the charts. This video will shed some light on what these reports mean for your email marketing.

Posted in Email Content, Email Marketing, List Management, Resources and Research

Why You Should Never Purchase an Email Marketing List

If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. And while I can see the lure of quickly getting your hands on a large number of new “leads”, there are some good reasons why you shouldn’t purchase a list or gather contacts through third parties.

Posted in Email Marketing, List Growth, List Management

What do eating vegetables and managing bounced emails have in common?

Managing bounced emails is like eating our fruit and veg. It’s good for us and we know that we should do it – but so few of us actually do. But unlike failing to eat our daily RDI of 5 and 2, ignoring the bounced emails in our lists can do us some real harm.

Posted in Email Marketing, List Management

Is your database holding you back?

Towards the end of last year I spoke with a number of customers in the hope of better understanding how our e-messaging system was being used and where people might be experiencing difficulty. It was a very insightful exercise and …

Posted in Email Marketing, List Management, Tips and Tricks

New Feature – Spreadsheet View is here

We’re very excited to have just released an exciting new feature called Spreadsheet View. Spreadsheet View is a huge time saver when managing your database as it allows you to easily edit multiple contacts on the same screen (similar to how you …

Posted in List Management, New Features and Updates, Vision6 News

A smarter way to edit contacts

We’re working on a cool new feature called Spreadsheet View and it makes editing and managing your contacts much easier (so you can concentrate on the fun stuff). We’ll let you know when it’s available in your account and we …

Posted in List Management, New Features and Updates, Vision6 News

A clever use of direct mail to re-connect with email subscribers

Remember when you were a child and getting mail was something to be excited about? You’d see your name on the envelope and wonder what was inside. But alas, you grew up and now know exactly what’s inside… bills, statements …

Posted in Email Marketing, List Management, Strategy and Planning
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