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    Digital Marketing

    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, List Growth, List Management, Strategy and Planning, Tips and Tricks

    Take Your Email List to the Next Level

    In the world of email marketing, your list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. And …

    Posted on in Deliverability, List Growth, List Management Tagged , , , , ,

    5 Reasons People Unsubscribe and How to Prevent It

    The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

    Posted on in List Growth, List Management, Strategy and Planning Tagged , , , ,

    New Video: Creative Ways to Handle Unsubscribes and Latest Metrics

    The Email Marketing Metrics Report has just been updated with the latest stats from July and we’ve seen some movement across the charts. This video will shed some light on what these reports mean for your email marketing.

    Posted on in Email Content, Email Marketing, List Management, Resources and Research

    Why you should never purchase an email marketing list

    If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. And while I can see the lure of quickly getting your hands on a large number of new “leads”, there are some good reasons why you shouldn’t purchase a list or gather contacts through third parties.

    Posted on in Email Marketing, List Growth, List Management

    What do eating vegetables and managing bounced emails have in common?

    Managing bounced emails is like eating our fruit and veg. It’s good for us and we know that we should do it – but so few of us actually do. But unlike failing to eat our daily RDI of 5 and 2, ignoring the bounced emails in our lists can do us some real harm.

    Posted on in Email Marketing, List Management

    Is your database holding you back?

    Towards the end of last year I spoke with a number of customers in the hope of better understanding how our e-messaging system was being used and where people might be experiencing difficulty. It was a very insightful exercise and …

    Posted on in Email Marketing, List Management, Tips and Tricks

    New Feature – Spreadsheet View is here

    We’re very excited to have just released an exciting new feature called Spreadsheet View. Spreadsheet View is a huge time saver when managing your database as it allows you to easily edit multiple contacts on the same screen (similar to how you …

    Posted on in List Management, New Features and Updates, Vision6 News

    A smarter way to edit contacts

    We’re working on a cool new feature called Spreadsheet View and it makes editing and managing your contacts much easier (so you can concentrate on the fun stuff). We’ll let you know when it’s available in your account and we …

    Posted on in List Management, New Features and Updates, Vision6 News