How to Implement a Welcome Email Campaign
The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …
New Video: Creative Ways to Handle Unsubscribes and Latest Metrics
The Email Marketing Metrics Report has just been updated with the latest stats from July and we’ve seen some movement across the charts. This video will shed some light on what these reports mean for your email marketing.
Why you should never purchase an email marketing list
If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. And while I can see the lure of quickly getting your hands on a large number of new “leads”, there are some good reasons why you shouldn’t purchase a list or gather contacts through third parties.
What do eating vegetables and managing bounced emails have in common?
Managing bounced emails is like eating our fruit and veg. It’s good for us and we know that we should do it – but so few of us actually do. But unlike failing to eat our daily RDI of 5 and 2, ignoring the bounced emails in our lists can do us some real harm.
Is your database holding you back?
Towards the end of last year I spoke with a number of customers in the hope of better understanding how our e-messaging system was being used and where people might be experiencing difficulty. It was a very insightful exercise and …
New Feature – Spreadsheet View is here
We’re very excited to have just released an exciting new feature called Spreadsheet View. Spreadsheet View is a huge time saver when managing your database as it allows you to easily edit multiple contacts on the same screen (similar to how you …
A smarter way to edit contacts
We’re working on a cool new feature called Spreadsheet View and it makes editing and managing your contacts much easier (so you can concentrate on the fun stuff). We’ll let you know when it’s available in your account and we …
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