Mobile Marketing and the Power of the Pocket
Unless you’ve been living in an underground bunker for the past 12 years, you’ll know that smartphones are dominating our lives. Our symbiotic relationships can be described as everything from a habit to an addiction. We need them and they …
How to Make the Most of Your Social Media Budget
With 2.8 billion active social media users worldwide and an annual growth rate of 22%, it’s hard to ignore the fact that your customers are on social. But what’s the big fuss? Can’t we just post a bunch of stuff …
How One Company Grew Their Leads by 300% with Text Marketing
In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …
Enhance your email marketing with social media
A guest post by Matt Forman – Managing Director of Traffika. Social media has not killed email marketing. Many people don’t grasp the significance of how complimentary the two are. In the below video, which was recorded at the recent …
Hear tips from the experts at the Email Marketing Summit Australia
This week we spoke to Matt Forman, Managing Director at Traffika as he shared some of what he’ll be talking about at EMSA 2012. Watch video – Matt Forman, Managing Director, Traffika His session “Enhancing your email database through social …
Social sharing is the new send to friend
If you’re not already using Social Sharing links in your emails, then you’re missing out! Essentially they’re the new and improved version of the Send to Friend link you’re probably already including in your emails. Both options aim to extend …
The tricky business of running competitions on Facebook
Using Facebook to manage social media competitions has become a common practice for many businesses. It makes sense as asking people to “Like” your Facebook page in order to enter a competition is dead easy. And it’s this simplicity that …
Harness the power of email and social media marketing
Despite the emergence of social media and its growing popularity, email marketing continues to deliver value to business. But that’s not to say that email and social media marketing have nothing to offer each other. In fact, the opposite is …
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