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    7 ways to improve email marketing deliverability

    Long gone are the days where you could focus on growing lists, avoid spamming and never have to understand deliverability. Email filters have become much more advanced in recent years, recognising how often subscribers read your emails and how they …

    Posted on in Deliverability, Email Content, Email Design, Email Marketing, Tips and Tricks

    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    7 examples of great apology emails

    Your email’s been sent. Great! People are opening it. Awesome! There’s a mistake. Nooo! So you’ve stopped the full send to your database, but some people have already received the wrong email. Don’t stress, we all make mistakes – even the …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks

    7 email marketing tips for small businesses

    Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

    8 things all great competition emails have in common

    I like to keep an eye on the latest email marketing trends so I’ve probably signed up to more email newsletters than I could ever read. But every now and again a competition email will pop up in my inbox …

    Posted on in Email Content, Email Design

    Top 3 email marketing tactics for 2018

    How we communicate continues to evolve and few technologies can keep up year to year. Email captures our attention because every year it gets smarter and we continue to see more businesses using email to reach their customers. Using data …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning

    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, List Growth, List Management, Strategy and Planning, Tips and Tricks

    5 Ways to Improve Email Open Rates with A/B Testing

    Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, Tips and Tricks

    Top 5 Free Holiday Newsletter Templates

    It’s that time in every marketer’s calendar where they start thinking about their holiday messages. It’s a great time of year to reach out to your customers as they’re getting into the holiday spirit and are more receptive to these …

    Posted on in Email Content, Email Design, Email Marketing, Tips and Tricks