5 Examples of Great Anniversary Emails
So how long have you two been together for? Oh you’re coming up to your first-purchase anniversary? How exciting! Surely you’ve got something special planned. Right? …Right? Don’t be like the others who stop putting in the effort once the …
The best in GDPR marketing
We’ve really been enjoying the last few weeks of the GDPR frenzy. It’s not every day that different businesses all around the world are required to send the same message and it’s been interesting to see how they each choose …
5 ways to create successful abandoned cart emails
There’s a lot of power in the abandoned cart email. In fact, 63% of abandoned carts are potentially recoverable with an automated email series. That’s a lot of revenue that you don’t want to miss out on. Think about all …
7 ways to improve email marketing deliverability
Long gone are the days where you could focus on growing lists, avoid spamming and never have to understand deliverability. Email filters have become much more advanced in recent years, recognising how often subscribers read your emails and how they …
How to boost online sales over Easter
While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …
7 professional examples of apology emails for your business when emailing to your database
Your email’s been sent. Great! People are opening it. Awesome! There’s a mistake. Nooo! So you’ve stopped the full send to your database, but some people have already received the wrong email. Don’t stress, we all make mistakes – even the …
7 email marketing tips for small businesses
Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …
8 things all great competition emails have in common
I like to keep an eye on the latest email marketing trends so I’ve probably signed up to more email newsletters than I could ever read. But every now and again a competition email will pop up in my inbox …
Top 3 email marketing tactics for 2018
How we communicate continues to evolve and few technologies can keep up year to year. Email captures our attention because every year it gets smarter and we continue to see more businesses using email to reach their customers. Using data …
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