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We’ve really been enjoying the last few weeks of the GDPR frenzy. It’s not every day that different businesses all around the world are required to send the same message and it’s been interesting to see how they each choose to package it.
So for a bit of fun (and to be mildly educational), we thought we’d round up the best in GDPR marketing we’ve seen so far.
Starting with an educational example – AppSumo kept it super simple. The balance between playful and informative is right for their audience and they’ve met the requirements of GDPR without hassling too much.
The team at ozgameshop.com spiced up their mandatory update email with a bit of humour and made sure they provided an equal amount of content their audience is actually interested in.
Recording studio, Fascination Street, send this email with the subject line “Our first (and last?) newsletter.” The leading message is about their new online store, knowing their audience would be more interested in that than data protection law.
In between emails and website pop-ups, it seemed we couldn’t get away from GDPR-related updates.
— Jen Hatton (@Jen__Hatton) May 27, 2018
But for those who can’t get enough, PopJustice released a GDPR Spotify playlist with all the relevant titles.
Live in Queensland? You still have a chance to wrap your car in GDPR goodness with these personalised plates.
Have you seen any great GDPR marketing? Let us know in the comments below.
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