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Boost the impact of your email campaigns with tips from our Monthly Email Marketing Metrics Report. Use these email marketing benchmarks to increase your engagement, get more conversions, and scale your business faster!
Friday takes the top spot as the best day to send, recording the highest click-through rate of 7.41%. Friday also has the highest open rate and a relatively lower send count. That means less competition in the inbox so your recipients are more likely to open your email campaigns.
On average a healthy open rate will tend to sit around 20-30%, however, this will vary across industries. We recommend using the drop-down box in the graph above to filter open rates for your industry.
While open rates do not give an accurate benchmark for success they are an important metric for judging the effectiveness of your subject line and preview text. If your open rates are underperforming, it might be time to reassess your call-out in your subject lines.
Here’s some of our expert tips to help you score more opens:
Want to know more? Check out our short, sharp powersession video: Tips and Tricks to Increase Your Open Rate
Average click-through rates (CTR) are sitting around 6.5%. Keep in mind that this figure calculates the percentage of total clicks from the total number of emails sent.
Tracking CTR metrics not only help to attribute website traffic, conversions, and ROI, but it can also reveal insights into effective (and ineffective) email design. You can access click maps under our reporting tab to gain a better insight into how your email content is performing and what content is popular with your audience. You’ll also see which design elements work best at driving more email clicks.
Here are a few tips and tricks to help design your emails for better engagement:
Check out our ultimate guide Everything You Need to Know About Email Design to find out more.
Average bounce rates generally sit around 2%. If the majority of your bounces are temporary there’s no need to sound the alarm bells. Re-sending your email message to all temporary bounces 1-2 days later usually allows enough time for inbox errors to resolve.
If your bounce rate is consistently higher than 5%, it may mean your database is in need of a good spring clean by removing all permanent bounces from your lists to avoid harming your sender’s reputation. You can even try conducting a Litmus Inbox Test through our system to test your email’s accessibility and make sure it’s error-free before sending.
Here’s some best practices to help reduce bounce rate and avoid the spam inbox:
For the past couple of months, we’ve seen desktop become the more favourable device for opening and reading emails. However, with the Mail Privacy Protection Update, it’s become increasingly hard to track opens on mobile for subscribers using Apple Mail. So it’s just as important to make sure your emails are optimised for mobile.
Luckily all our templates are mobile responsive. But if you’re experimenting with different fonts or adding interactive elements to your emails make sure you run an inbox test to beforehand to check your emails are error-free.
Here are a couple of pointers to keep in mind when designing an email for a tinier screen:
Want more tips? Check out our short, sharp powersession video: Powersession: Optimise for mobile
Gmail continues to reign supreme as one of the top email clients, however, over the years we’ve seen web-accessed mail overtake desktop clients in popularity as people and businesses move their applications to the cloud. If you’re using animated images, videos or fancy fonts it’s important to check whether it renders across these top 5 email clients. You can conduct a litmus test before sending and filtering these top emails in your search so you can see exactly how your email displays on each of your subscribers’ screens.
Here’s some helpful tips to consider when designing your next email campaign:
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