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    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    5 Ways to Improve Email Open Rates with A/B Testing

    Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …

    How to prepare for the General Data Protection Regulation (GDPR)

      What is the General Data Protection Regulation (GDPR)? If you have clients in the EU, it’s likely you’ve heard of the GDPR. With the excess of information, the fear campaigns, and the threats of hefty fines, understanding what it …

    Top 5 Free Holiday Newsletter Templates

    It’s that time in every marketer’s calendar where they start thinking about their holiday messages. It’s a great time of year to reach out to your customers as they’re getting into the holiday spirit and are more receptive to these …

    Top eCommerce Trends in 2017

    There is a lot of money to be made in online retail. Australia’s eCommerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …