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    Find your snowflake in a blizzard with personalised email marketing

    ould you believe us if we told you that you can boost your email marketing results with one simple hack? All you need is a subject line, some preheader text and a dash of faith in the power of personalised …

    Posted on in Automation, Deliverability, Digital Marketing, Response and Conversion, Strategy and Planning Tagged , , , , , ,

    Reduce Email Send Anxiety – Email Checklist

    Have you ever spent time perfecting every detail of an email marketing campaign only to be paralysed with fear when it’s time to hit send? Email anxiety is something that all marketers feel at some point – and let’s face …

    Posted on in Strategy and Planning, Tips and Tricks Tagged , , ,

    Email Marketing Metrics July – Benchmark your results

    Average Email Open Rates, CTR’s and Bounce Rates Email marketing is an incredibly powerful tool for any organisation. So, being able to prove that value, over and over again, and notice trends before the competition is a major boost to …

    Posted on in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks Tagged , , ,

    Infographic: Top 10 Email Marketing Questions – What you need to know about Email Marketing

    We’ve joined forces with Email Monks to shed some light on those email marketing questions you’ve always wanted to ask. Do you have a niggling email marketing question? Maybe you’re wondering whether to resend an email campaign? Or what to do with disengaged subscribers? Find out the answers to these and many more!

    Posted on in Email Content, Email Design, Email Marketing, Resources and Research, Strategy and Planning, Subject Lines, Tips and Tricks Tagged , , ,

    5 Secrets to Awesome Video Marketing

    If you need to stand out and get your message heard, video might be your ultimate secret weapon. Paired with captivating content, video can play a powerful role in your emails, on your website and across your social channels. And …

    Posted on in Digital Marketing, Email Content, Resources and Research, Strategy and Planning, Tips and Tricks Tagged , , ,

    Sell More With Email Automation

    Automate Your Next Marketing Campaign Cha-ching! Did you hear that? The sound of success as another happy customer makes a purchase. Of course, as a marketer in the digital age, you know exactly who that customer is. Also where they …

    Posted on in Automation, Digital Marketing, Email Marketing, Strategy and Planning Tagged , , ,

    Mobile Marketing and the Power of the Pocket

    Unless you’ve been living in an underground bunker for the past 12 years, you’ll know that smartphones are dominating our lives. Our symbiotic relationships can be described as everything from a habit to an addiction. We need them and they …

    Posted on in SMS Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks Tagged , , ,

    The Marketer’s Struggle and the Art of Productivity

    Need to master the art of productivity? Time is the most precious resource we have been blessed with next to our health. It’s the one thing we have total control over, even though it doesn’t often feel like it. We …

    Posted on in Digital Marketing, Email Marketing, Strategy and Planning Tagged , , , ,

    How to Make the Most of Your Social Media Budget

    With 2.8 billion active social media users worldwide and an annual growth rate of 22%, it’s hard to ignore the fact that your customers are on social. But what’s the big fuss? Can’t we just post a bunch of stuff …

    Posted on in Social Media Marketing, Strategy and Planning Tagged , , , , , , ,