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    Strategy and Planning

    How customer feedback helps us build better products

    At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

    Posted on in Digital Marketing, Industry News, Resources and Research, Strategy and Planning, Tips and Tricks, Vision6 News

    Email Marketing Metrics Report: March 2018

    Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …

    Posted on in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    Introducing the $0 marketing stack

    Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

    Posted on in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    7 email marketing tips for small businesses

    Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

    Tony Robbins’ surprising email hack

    Tony Robbins is a powerful speaker who has a real ability to motivate his audience and use his charisma to promote and build a personal brand. What I find fascinating is how he chooses to communicate. Not just the words …

    Posted on in Strategy and Planning, Tips and Tricks Tagged , , , ,

    Top 3 email marketing tactics for 2018

    How we communicate continues to evolve and few technologies can keep up year to year. Email captures our attention because every year it gets smarter and we continue to see more businesses using email to reach their customers. Using data …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning

    5 examples of successful plain text email marketing

    We’ve all received those flashy marketing emails that catch our eye and encourage us to take action. They often follow all the rules for a successful email marketing campaign and often yield great results. However, there is power in plain …

    Posted on in Email Design, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , , ,

    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, List Growth, List Management, Strategy and Planning, Tips and Tricks