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    Strategy and Planning

    Email Marketing Metrics July – Benchmark your results

    Average Email Open Rates, CTR’s and Bounce Rates Email marketing is an incredibly powerful tool for any organisation. So, being able to prove that value, over and over again, and notice trends before the competition is a major boost to …

    Posted in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks Tagged , , ,

    Infographic: Top 10 Email Marketing Questions – What you need to know about Email Marketing

    We’ve joined forces with Email Monks to shed some light on those email marketing questions you’ve always wanted to ask. Do you have a niggling email marketing question? Maybe you’re wondering whether to resend an email campaign? Or what to do with disengaged subscribers? Find out the answers to these and many more!

    Posted in Email Content, Email Design, Email Marketing, Resources and Research, Strategy and Planning, Subject Lines, Tips and Tricks Tagged , , ,

    5 Secrets to Awesome Video Marketing

    If you need to stand out and get your message heard, video might be your ultimate secret weapon. Paired with captivating content, video can play a powerful role in your emails, on your website and across your social channels. And …

    Posted in Digital Marketing, Email Content, Resources and Research, Strategy and Planning, Tips and Tricks Tagged , , ,

    Mobile Marketing and the Power of the Pocket

    Unless you’ve been living in an underground bunker for the past 12 years, you’ll know that smartphones are dominating our lives. Our symbiotic relationships can be described as everything from a habit to an addiction. We need them and they …

    Posted in SMS Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks Tagged , , ,

    The Marketer’s Struggle and the Art of Productivity

    Need to master the art of productivity? Time is the most precious resource we have been blessed with next to our health. It’s the one thing we have total control over, even though it doesn’t often feel like it. We …

    Posted in Digital Marketing, Email Marketing, Strategy and Planning Tagged , , , ,

    How to Make the Most of Your Social Media Budget

    With 2.8 billion active social media users worldwide and an annual growth rate of 22%, it’s hard to ignore the fact that your customers are on social. But what’s the big fuss? Can’t we just post a bunch of stuff …

    Posted in Social Media Marketing, Strategy and Planning Tagged , , , , , , ,

    5 Reasons People Unsubscribe and How to Prevent It

    The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

    Posted in List Growth, List Management, Strategy and Planning Tagged , , , ,

    Debunking 4 of the Hottest Email Marketing Myths

    When it comes to marketing, it seems that while we were sleeping everyone became an expert in it. Whether it’s Chris in accounting declaring that Tuesday is definitely the best day to send emails or Janet from HR insisting on …

    Posted in Email Content, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , , ,

    How One Company Grew Their Leads by 300% with SMS Marketing

    In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …

    Posted in SMS Marketing, Social Media Marketing, Strategy and Planning Tagged , , , , , ,
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