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    Digital Marketing

    The Email Marketer’s Guide to Traffic & List Growth

    Disclaimer:  This article is not maths intensive. As the resident Digital Strategist here at Vision6, I love numbers so much that I eat them for breakfast. I’m not exactly popular with the creative community but I’m here to make maths …

    Posted on in Digital Marketing, Email Marketing, List Growth Tagged , , , , ,

    Take Your Email List to the Next Level

    In the world of email marketing, your list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. And …

    Posted on in Deliverability, List Growth, List Management Tagged , , , , ,

    5 Reasons People Unsubscribe and How to Prevent It

    The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

    Posted on in List Growth, List Management, Strategy and Planning Tagged , , , ,

    Why you should never purchase an email marketing list

    If you’re just starting out in email marketing, or you’re looking to expand your reach, it might be tempting to purchase a marketing database as a quick solution. And while I can see the lure of quickly getting your hands on a large number of new “leads”, there are some good reasons why you shouldn’t purchase a list or gather contacts through third parties.

    Posted on in Email Marketing, List Growth, List Management

    Small business video series: how to grow your customer database

    I recently caught up with Mara Roberts from Adfinity Creative to talk about practical email marketing tips for small businesses.

    We covered a huge range of topics from autoresponders through to measuring your success, and I’m really excited to share this series with you on our blog. Part one is all about how to grow your email subscriber list.

    Posted on in Email Marketing, List Growth

    24 easy ways to grow your email list like a pro

    63% of marketers state ‘growing and retaining subscribers on our list’ as being an organisational goal. So we know list growth is top of mind for a lot of people.

    And it might sound pretty obvious but growing your subscriber list means you’ll be emailing more people and therefore generating more leads and sales.

    But what’s interesting is that list growth often gets chucked in the too hard basket. But it needn’t because today I am going to share with you 24 easy ways to get more email subscribers.

    I’d like to challenge you to bite the bullet. Pick one of the tips below that you’re not already doing and implement it today.

    Posted on in Email Marketing, List Growth

    Grow your email list with the 4 Ps of web forms

    Looking to grow your email list? Use the simple approach of 4 Ps of web forms to add people who are genuinely interested in what you have to say and have given you permission to email them.

    Posted on in Email Marketing, List Growth

    How to grow your list and build customer loyalty | Video

    As a general rule, the moment someone is most engaged with your marketing emails is when they first subscribe. That’s why it’s so important to get off on the right foot with new subscribers and welcome them the right way. …

    Posted on in List Growth, Resources and Research, Tips and Tricks

    A guide to running your next competition with SMS

    At EMSA 2012 we closed out the day with a very engaging and entertaining session called The Pitch. The audience watched (and laughed) as two leading agencies went head to head to pitch their respective campaigns for the XXXX Ale …

    Posted on in List Growth, SMS Marketing