I recently caught up with Mara Roberts from Adfinity Creative to talk about practical email marketing tips for small businesses.

We covered a huge range of topics from autoresponders through to measuring your success, and I’m really excited to share this series with you on our blog. Part one is all about how to grow your email subscriber list.

63% of marketers state ‘growing and retaining subscribers on our list’ as being an organisational goal. So we know list growth is top of mind for a lot of people.

And it might sound pretty obvious but growing your subscriber list means you’ll be emailing more people and therefore generating more leads and sales.

But what’s interesting is that list growth often gets chucked in the too hard basket. But it needn’t because today I am going to share with you 24 easy ways to get more email subscribers.

I’d like to challenge you to bite the bullet. Pick one of the tips below that you’re not already doing and implement it today.

Looking to grow your email list? Use the simple approach of 4 Ps of web forms to add people who are genuinely interested in what you have to say and have given you permission to email them.