APAC Marketers' Meetup

Crafting a Brand Identity

Join hundreds of marketers’ across the Asia Pacific region for the next instalment of the APAC Marketer’s Meetup where we’ll be joined by Pip Edwards, the Co-Founder and face of Australian retail success story, P.E Nation.

Pip Edwards emulates living and breathing a company brand, and has taken P.E Nation from an idea, to startup, to the international stage in just eight years. Pip not only identified a gap in the athleisure market, she transformed it.

Join us as we unpack what it takes to create a global brand and the importance of crafting an authentic brand identity and owning the story. 

This is a not-to-be-missed event for any marketer, business owner or professional that is passionate about building a successful brand in today’s competitive marketplace.

Register to watch on-demand!

In this energising fireside chat, Pip covers:

  • Building a consistent and authentic brand identity that stands the test of time.
  • The power of storytelling and how to use it to connect with your audience on a deeper level.
  • Proven strategies for navigating the challenges of brand building (even in highly competitive markets).
  • Finding the right people and mentors to support your brand mission

Available on demand until 29th August 2024. 

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Meet Your Expert Speakers

Guest Speaker

Pip Edwards

Co-Founder of P.E Nation

After Co-Founding P.E Nation with Claire Greaves in 2016, Pip Edwards has taken her creative prowess and brand-building expertise, coupling it with intuitive business acumen to spearhead the brand’s trajectory as sole Creative Director from 2024. From her earlier beginnings completing a Bachelor of Commerce & Law degree, then embarking on a corporate career path with PwC, Edwards was inevitably propelled into the realm of fashion.

Stemming back to earlier days at the likes of Sass & Bide and Ksubi, the Australian fashion authority carved a formidable path as a business leader and the driving force behind Australian lifestyle brand, P.E Nation, rapidly cementing her reputation as one of Australia’s most revered fashion designers.

Edwards not only oversees but permeates every facet of the brand and its designs.  Her ability to seamlessly blend finely honed commercial insight with creative, styling, and design application inspired by global culture, has played a pivotal role in every milestone, award, and accolade attained by P.E Nation as the label has seamlessly transformed from startup into an established international player.  P.E Nation is currently stocked in 95 retail locations worldwide.


Renée Chaplin

VP – APAC at Constant Contact

Renée Chaplin has led marketing and commercial teams in the Asia Pacific region over the last 20 years. With a particular focus on B2B tech companies, Renée’s experience stems from start-ups to multinational SaaS organisations. Based in Brisbane, Australia, Renée is the Vice President – Asia Pacific, for leading online email marketing company, Constant Contact. A passionate marketer driven by customer experience and commercial growth, Renée is dedicated to helping marketers and small business owners thrive in today’s competitive landscape through reliable and intelligent marketing solutions.

Constant Contact delivers everything small businesses and nonprofits need to build, grow
and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people,
engage more customers, close more deals and grow