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    Tips and Tricks

    Welcome to the age of the Customer Experience (CX)

    Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

    Posted on in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

    4 Vision6 features you might not know about

    Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came …

    Posted on in Email Marketing, SMS Marketing, Social Media Marketing, Tips and Tricks

    7 ways to improve email marketing deliverability

    Long gone are the days where you could focus on growing lists, avoid spamming and never have to understand deliverability. Email filters have become much more advanced in recent years, recognising how often subscribers read your emails and how they …

    Posted on in Deliverability, Email Content, Email Design, Email Marketing, Tips and Tricks

    How customer feedback helps us build better products

    At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

    Posted on in Digital Marketing, Industry News, Resources and Research, Strategy and Planning, Tips and Tricks, Vision6 News

    Email Marketing Metrics Report: March 2018

    Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …

    Posted on in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    Introducing the $0 marketing stack

    Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

    Posted on in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    7 examples of great apology emails

    Your email’s been sent. Great! People are opening it. Awesome! There’s a mistake. Nooo! So you’ve stopped the full send to your database, but some people have already received the wrong email. Don’t stress, we all make mistakes – even the …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks

    7 email marketing tips for small businesses

    Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks