Why a Remarketing Strategy will Help you Reach your Sales Targets
Remarketing has been around for a while, actually quite a while. I don’t know about you, but I’ve heard a lot about it but, until recently, haven’t had the chance to try it out. My excuse is that there’s just …
Guide to Increasing Marketing Productivity
Being the lone-marketer, or the business owner doing the marketing can be tough. I know, I’ve been there. There are at least three things to you need to be doing, always. Heck, there’s always plenty of marketing to be done …
Abandoned Carts – New Opportunity, Not Lost Opportunity
Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …
5 Examples of Great Anniversary Emails
So how long have you two been together for? Oh you’re coming up to your first-purchase anniversary? How exciting! Surely you’ve got something special planned. Right? …Right? Don’t be like the others who stop putting in the effort once the …
How to Write Awesome Email Subject Lines that Generate Clicks
Part of your email marketing strategy should be to write better email subject lines. You can have the best email marketing strategy in the world, but it’s useless if no one opens your emails. It’s important to master the art of …
11 Proven Ideas to Grow Your Email List in 2019
Growing your email list can be challenging but if done correctly can grow your audience and your business. Email is now the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Whether you’re …
Why you need to try the A/B Testing Tool
Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line. This new feature is a powerful tool for every email marketing professional, …
5 ways to create successful abandoned cart emails
There’s a lot of power in the abandoned cart email. In fact, 63% of abandoned carts are potentially recoverable with an automated email series. That’s a lot of revenue that you don’t want to miss out on. Think about all …
Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
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