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    Digital Marketing

    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, List Growth, List Management, Strategy and Planning, Tips and Tricks

    5 Ways to Improve Email Open Rates with A/B Testing

    Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, Tips and Tricks

    Top 5 Free Holiday Newsletter Templates

    It’s that time in every marketer’s calendar where they start thinking about their holiday messages. It’s a great time of year to reach out to your customers as they’re getting into the holiday spirit and are more receptive to these …

    Posted on in Email Content, Email Design, Email Marketing, Tips and Tricks

    Top eCommerce Trends in 2017

    There is a lot of money to be made in online retail. Australia’s eCommerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …

    Posted on in Automation, Digital Marketing, Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    Get more people to your event with Vision6 + Eventbrite

    Event planners have one main goal: to create a great experience that is sure to sell out. So we teamed up with Eventbrite to help our customers make that happen. Eventbrite are the experts in ticketing, we’re the experts in …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , ,

    7 ways to maximise your email marketing campaigns

    Email marketing campaigns aren’t always given a lot of thought. With the great software available for email marketing these days, it’s easy to set and forget. But did you know email is actually one of the best performing channels for …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks Tagged , , ,

    How to support the customer journey with email marketing

    All purchases, whether it’s a product or a service, begin with a job to be done. After the purchaser identifies this job to be done, they embark on a journey to complete it. Some customer journeys are short and simple, …

    Posted on in Automation, Email Marketing, Tips and Tricks Tagged ,

    20 ideas to inspire your next email newsletter

    We all know content is king and email marketing is one of the best amplification channels for sharing content with your audience. Earlier in the year we shared tips on how to turn your content calendar into a money making …

    Posted on in Email Content, Email Marketing, Tips and Tricks Tagged , ,

    Reduce email send anxiety – Email checklist

    Have you ever spent time perfecting every detail of an email marketing campaign only to be paralysed with fear when it’s time to hit send? Email anxiety is something that all marketers feel at some point – and let’s face …

    Posted on in Strategy and Planning, Tips and Tricks Tagged , , ,