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Tips and Tricks

Abandoned Carts – New Opportunity, Not Lost Opportunity

Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …

Posted in Digital Marketing, Tips and Tricks

5 Examples of Great Anniversary Emails

So how long have you two been together for? Oh you’re coming up to your first-purchase anniversary? How exciting! Surely you’ve got something special planned. Right? …Right?   Don’t be like the others who stop putting in the effort once the …

Posted in Email Content, Email Marketing, Tips and Tricks Tagged , , , , , , ,

How to Write Awesome Email Subject Lines that Generate Clicks

Part of your email marketing strategy should be to write better email subject lines. You can have the best email marketing strategy in the world, but it’s useless if no one opens your emails.  It’s important to master the art of …

Posted in Email Marketing, Subject Lines, Tips and Tricks

11 Proven Ideas to Grow Your Email List in 2019

Growing your email list can be challenging but if done correctly can grow your audience and your business. Email is now the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. Whether you’re …

Posted in List Growth, Tips and Tricks

Why you need to try the A/B Testing Tool

Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line.  This new feature is a powerful tool for every email marketing professional, …

Posted in Automation, Digital Marketing, Email Marketing, Subject Lines, Tips and Tricks Tagged , , ,

5 ways to create successful abandoned cart emails

There’s a lot of power in the abandoned cart email. In fact, 63% of abandoned carts are potentially recoverable with an automated email series. That’s a lot of revenue that you don’t want to miss out on. Think about all …

Posted in Email Marketing, Tips and Tricks

Welcome to the age of the Customer Experience (CX)

Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

4 Vision6 features you might not know about

Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came …

Posted in Email Marketing, SMS Marketing, Tips and Tricks

How customer feedback helps us build better products

At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

Posted in Digital Marketing, Tips and Tricks
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