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Tips and Tricks

Welcome to the age of the Customer Experience (CX)

Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

4 Vision6 features you might not know about

Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came …

Posted in Email Marketing, SMS Marketing, Tips and Tricks

How customer feedback helps us build better products

At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

Posted in Digital Marketing, Tips and Tricks

Email Marketing Metrics Report: March 2018

Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …

Posted in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

Introducing the $0 marketing stack

Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

Posted in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

How to boost online sales over Easter with email marketing

What’s your Easter email marketing strategy? While supermarket chains were preparing for Easter back in January, you can prepare an Easter email marketing campaign now and still have plenty of time to boost sales over the long weekend.  Leading up …

Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

7 email marketing tips for small businesses

Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

Posted in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

Tony Robbins’ surprising email hack

Tony Robbins is a powerful speaker who has a real ability to motivate his audience and use his charisma to promote and build a personal brand. What I find fascinating is how he chooses to communicate. Not just the words …

Posted in Strategy and Planning, Tips and Tricks Tagged , , , ,

5 productivity tips for the holiday season

Tis the season for advent calendars, family feasts, and mini heart attacks when you check your bank balance post-gift-giving. We’re certainly in the midst of preparing for the holiday season, but with so many competing demands and expectations, it’s easy …

Posted in Tips and Tricks
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