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    SMS Marketing

    5 examples of SMS marketing done the right way

    If you’re like me, your smartphone is rarely out of reach at any given moment. We rely on them to provide real-time updates on everything that’s important to us. And despite the rise of social media, SMS is still the …

    Posted on in SMS Marketing, Social Media Marketing Tagged , , , , ,

    Mobile Marketing and the Power of the Pocket

    Unless you’ve been living in an underground bunker for the past 12 years, you’ll know that smartphones are dominating our lives. Our symbiotic relationships can be described as everything from a habit to an addiction. We need them and they …

    Posted on in SMS Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks Tagged , , ,

    How One Company Grew Their Leads by 300% with Text Marketing

    In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …

    Posted on in SMS Marketing, Social Media Marketing, Strategy and Planning Tagged , , , , , ,

    Increase your customer engagement with email and SMS

    Email and SMS are great ways to increase the engagement that your customers have with your brand. They’re also great ways to provide your subscribers with valuable and meaningful content.

    Posted on in Email Marketing, SMS Marketing, Strategy and Planning

    6 ways to add value to customers with SMS

    As marketers and business owners we’re constantly thinking about new ways to effectively engage our customers and get our messages to them.

    And that’s why SMS is on my radar big time at the moment. I’m seeing more and more businesses getting really awesome results using this channel. Find out how best to add value for your customers with SMS.

    Posted on in SMS Marketing

    8 convincing reasons why you NEED to do SMS marketing

    It’s a bit of a given that email marketing is an awesome way to grow your business and engage customers. Rarely do I have to convince someone of the benefits of email marketing.

    But what about email’s little sister SMS marketing? It’s a topic I feel pretty passionately about, in fact, I think SMS is one of the most underutilised marketing channels. Here are 8 reasons why you need to start using SMS.

    Posted on in SMS Marketing

    A guide to running your next competition with SMS

    At EMSA 2012 we closed out the day with a very engaging and entertaining session called The Pitch. The audience watched (and laughed) as two leading agencies went head to head to pitch their respective campaigns for the XXXX Ale …

    Posted on in List Growth, SMS Marketing

    Australians are shifting towards opt-in SMS. Are you?

    SMS marketing is not right for your customers. It’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers. And more and more people are accepting it …

    Posted on in SMS Marketing

    3 interesting ways SMS supports email marketing

    In a recent post I wrote about getting started with SMS marketing as a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within …

    Posted on in SMS Marketing, Tips and Tricks