Mobile Marketing and the Power of the Pocket
Unless you’ve been living in an underground bunker for the past 12 years, you’ll know that smartphones are dominating our lives. Our symbiotic relationships can be described as everything from a habit to an addiction. We need them and they …
How One Company Grew Their Leads by 300% with Text Marketing
In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting …
Increase your customer engagement with email and SMS
Email and SMS are great ways to increase the engagement that your customers have with your brand. They’re also great ways to provide your subscribers with valuable and meaningful content.
6 ways to add value to customers with SMS
As marketers and business owners we’re constantly thinking about new ways to effectively engage our customers and get our messages to them.
And that’s why SMS is on my radar big time at the moment. I’m seeing more and more businesses getting really awesome results using this channel. Find out how best to add value for your customers with SMS.
8 convincing reasons why you NEED to do SMS marketing
It’s a bit of a given that email marketing is an awesome way to grow your business and engage customers. Rarely do I have to convince someone of the benefits of email marketing.
But what about email’s little sister SMS marketing? It’s a topic I feel pretty passionately about, in fact, I think SMS is one of the most underutilised marketing channels. Here are 8 reasons why you need to start using SMS.
A guide to running your next competition with SMS
At EMSA 2012 we closed out the day with a very engaging and entertaining session called The Pitch. The audience watched (and laughed) as two leading agencies went head to head to pitch their respective campaigns for the XXXX Ale …
Australians are shifting towards opt-in SMS. Are you?
SMS marketing is not right for your customers. It’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers. And more and more people are accepting it …
3 interesting ways SMS supports email marketing
In a recent post I wrote about getting started with SMS marketing as a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within …
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