More Regulations & How to Comply
A new year, a new privacy regulation! This time the California Consumer Privacy Act (CCPA) came into effect on 1 January 2020. This is not expected to be the last this year, either, with a series of data privacy laws …
6 Tips to Cruise Through the Holiday Season
Can you believe we’re on the downhill run to the end of the year?!? After we make it through the holiday season, of course. If it has snuck up on you too, never fear, we have 6 tips to help …
5 Must-have-tools to Make you a Marketing Superstar
We’re sure you’re already doing a great job marketing, but there’s almost always room to kick it up. That’s why we thought we’d share these five must-have tools to take any great marketer to marketing superstar status. 1. Grammarly Extension …
Value Versus Price when Adding to your Marketing Stack
Evaluating Value versus Price in Marketing Stack technologies can be a delicate balancing act, when you are choosing or recommending technologies. Chances are budgets are tight but you also know that the quality is going to impact your everyday productivity. …
Guide to Increasing Marketing Productivity
Being the lone-marketer, or the business owner doing the marketing can be tough. I know, I’ve been there. There are at least three things to you need to be doing, always. Heck, there’s always plenty of marketing to be done …
Free Lead Generation Using Your Facebook Page
For businesses, Facebook has long been pay-to-play. And with a prize pool of 16,000,000 users in Australia alone, it’s no surprise there’s a lot of BIG players in the game. In fact, $21 of every $100 spent on digital advertising in …
3 Super Creative Easter Marketing Campaigns
We’ve all had that moment when we suddenly realise the year is a quarter way through and Easter is fast approaching. For some, that moment happens when you’re walking down the aisles of Coles, following the sweet aroma of freshly …
Abandoned Carts – New Opportunity, Not Lost Opportunity
Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …
The Ultimate Guide to Christmas Marketing Email Campaigns
It’s the season for giving! While that might spell stress for most people, it spells sales for most businesses. In Australia alone, Christmas spending across retail stores is expected to reach a massive $51 billion in 2018, a 2.9% increase …
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