Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
How customer feedback helps us build better products
At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …
Introducing the $0 marketing stack
Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …
How to boost online sales over Easter
While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …
5 productivity tips for the holiday season
Tis the season for advent calendars, family feasts, and mini heart attacks when you check your bank balance post-gift-giving. We’re certainly in the midst of preparing for the holiday season, but with so many competing demands and expectations, it’s easy …
How to Implement a Welcome Email Campaign
The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …
5 Ways to Improve Email Open Rates with A/B Testing
Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …
Top e-commerce trends in 2017
There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …
Get more people to your event with Vision6 + Eventbrite
Event planners have one main goal: to create a great experience that is sure to sell out. So we teamed up with Eventbrite to help our customers make that happen. Eventbrite are the experts in ticketing, we’re the experts in …
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