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    Digital Marketing

    Abandoned Carts – New Opportunity, Not Lost Opportunity

    Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …

    Posted in Digital Marketing, Tips and Tricks

    The Ultimate Guide to Christmas Marketing Email Campaigns

    It’s the season for giving! While that might spell stress for most people, it spells sales for most businesses. In Australia alone, Christmas spending across retail stores is expected to reach a massive $51 billion in 2018, a 2.9% increase …

    Posted in Digital Marketing, Email Marketing

    6 Advanced Tips to Market Your Agency Better in 2018

    Have you ever thought of the ways that you could be marketing your agency better? Whether you’re leading a full-service agency, a mid-tier digital media firm or a brand new agency start-up, you need to market your agency better. Here’s …

    Posted in Digital Marketing, Email Marketing

    Why you need to try the A/B Testing Tool

    Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line.  This new feature is a powerful tool for every email marketing professional, …

    Posted in Automation, Digital Marketing, Email Marketing, Subject Lines, Tips and Tricks Tagged , , ,

    Welcome to the age of the Customer Experience (CX)

    Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

    Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

    How customer feedback helps us build better products

    At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

    Posted in Digital Marketing, Tips and Tricks

    Introducing the $0 marketing stack

    Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

    Posted in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

    How to boost online sales over Easter with email marketing

    What’s your Easter email marketing strategy? While supermarket chains were preparing for Easter back in January, you can prepare an Easter email marketing campaign now and still have plenty of time to boost sales over the long weekend.  Leading up …

    Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    Top e-commerce trends in 2017

    There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years. Online sales are expected to pass $32 billion by the end of the year. Global retail e-commerce …

    Posted in Digital Marketing, Email Marketing, Industry News
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