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Digital Marketing

Value Versus Price when Adding to your Marketing Stack

Evaluating Value versus Price in Marketing Stack technologies can be a delicate balancing act, when you are choosing or recommending technologies. Chances are budgets are tight but you also know that the quality is going to impact your everyday productivity. …

Posted in Digital Marketing, Industry News

Guide to Increasing Marketing Productivity

Being the lone-marketer, or the business owner doing the marketing can be tough. I know, I’ve been there. There are at least three things to you need to be doing, always. Heck, there’s always plenty of marketing to be done …

Posted in Digital Marketing, Tips and Tricks Tagged , , , ,

Free Lead Generation Using Your Facebook Page

For businesses, Facebook has long been pay-to-play. And with a prize pool of 16,000,000 users in Australia alone, it’s no surprise there’s a lot of BIG players in the game. In fact, $21 of every $100 spent on digital advertising in …

Posted in Digital Marketing

3 Super Creative Easter Marketing Campaigns

We’ve all had that moment when we suddenly realise the year is a quarter way through and Easter is fast approaching. For some, that moment happens when you’re walking down the aisles of Coles, following the sweet aroma of freshly …

Posted in Digital Marketing

Abandoned Carts – New Opportunity, Not Lost Opportunity

Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …

Posted in Digital Marketing, Tips and Tricks

The Ultimate Guide to Christmas Marketing Email Campaigns

It’s the season for giving! While that might spell stress for most people, it spells sales for most businesses. In Australia alone, Christmas spending across retail stores is expected to reach a massive $51 billion in 2018, a 2.9% increase …

Posted in Digital Marketing, Email Marketing

6 Advanced Tips to Market Your Agency Better in 2019

Have you ever thought of the ways that you could be marketing your agency better? Whether you’re leading a full-service agency, a mid-tier digital media firm or a brand new agency start-up, you need to market your agency better. Here’s …

Posted in Digital Marketing, Email Marketing

Why you need to try the A/B Testing Tool

Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line.  This new feature is a powerful tool for every email marketing professional, …

Posted in Automation, Digital Marketing, Email Marketing, Subject Lines, Tips and Tricks Tagged , , ,

Welcome to the age of the Customer Experience (CX)

Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks
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