6 Advanced Tips to Market Your Agency Better in 2018
Have you ever thought of the ways that you could be marketing your agency better? Whether you’re leading a full-service agency, a mid-tier digital media firm or a brand new agency start-up, you need to market your agency better. Here’s …
Why you need to try the A/B Testing Tool
Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line. This new feature is a powerful tool for every email marketing professional, …
Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
How customer feedback helps us build better products
At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …
Introducing the $0 marketing stack
Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …
How to boost online sales over Easter
While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …
How to Implement a Welcome Email Campaign
The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …
5 Ways to Improve Email Open Rates with A/B Testing
Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …
Top e-commerce trends in 2017
There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …
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