Value Versus Price when Adding to your Marketing Stack
Evaluating Value versus Price in Marketing Stack technologies can be a delicate balancing act, when you are choosing or recommending technologies. Chances are budgets are tight but you also know that the quality is going to impact your everyday productivity. …
Guide to Increasing Marketing Productivity
Being the lone-marketer, or the business owner doing the marketing can be tough. I know, I’ve been there. There are at least three things to you need to be doing, always. Heck, there’s always plenty of marketing to be done …
Free Lead Generation Using Your Facebook Page
For businesses, Facebook has long been pay-to-play. And with a prize pool of 16,000,000 users in Australia alone, it’s no surprise there’s a lot of BIG players in the game. In fact, $21 of every $100 spent on digital advertising in …
3 Super Creative Easter Marketing Campaigns
We’ve all had that moment when we suddenly realise the year is a quarter way through and Easter is fast approaching. For some, that moment happens when you’re walking down the aisles of Coles, following the sweet aroma of freshly …
Abandoned Carts – New Opportunity, Not Lost Opportunity
Australians love to shop online. Especially around Christmas. There was a recorded 34 million domestic parcel deliveries for Christmas in 2017, and another 5.6 million coming from overseas. Consumers are getting good at online shopping, and they’re getting more savvy …
The Ultimate Guide to Christmas Marketing Email Campaigns
It’s the season for giving! While that might spell stress for most people, it spells sales for most businesses. In Australia alone, Christmas spending across retail stores is expected to reach a massive $51 billion in 2018, a 2.9% increase …
6 Advanced Tips to Market Your Agency Better in 2019
Have you ever thought of the ways that you could be marketing your agency better? Whether you’re leading a full-service agency, a mid-tier digital media firm or a brand new agency start-up, you need to market your agency better. Here’s …
Why you need to try the A/B Testing Tool
Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line. This new feature is a powerful tool for every email marketing professional, …
Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
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