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    Digital Marketing

    Welcome to the age of the Customer Experience (CX)

    Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

    Posted on in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

    How customer feedback helps us build better products

    At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

    Posted on in Digital Marketing, Industry News, Resources and Research, Strategy and Planning, Tips and Tricks, Vision6 News

    Introducing the $0 marketing stack

    Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

    Posted on in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    5 productivity tips for the holiday season

    Tis the season for advent calendars, family feasts, and mini heart attacks when you check your bank balance post-gift-giving. We’re certainly in the midst of preparing for the holiday season, but with so many competing demands and expectations, it’s easy …

    Posted on in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

    How to Implement a Welcome Email Campaign

    The welcome email is a nice point of contact to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, List Growth, List Management, Strategy and Planning, Tips and Tricks

    5 Ways to Improve Email Open Rates with A/B Testing

    Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …

    Posted on in Digital Marketing, Email Content, Email Design, Email Marketing, Tips and Tricks

    Top e-commerce trends in 2017

    There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …

    Posted on in Automation, Digital Marketing, Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    Get more people to your event with Vision6 + Eventbrite

    Event planners have one main goal: to create a great experience that is sure to sell out. So we teamed up with Eventbrite to help our customers make that happen. Eventbrite are the experts in ticketing, we’re the experts in …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , ,

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