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Digital Marketing

Why you need to try the A/B Testing Tool

Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line.  This new feature is a powerful tool for every email marketing professional, …

Posted in Automation, Digital Marketing, Email Marketing, Subject Lines, Tips and Tricks Tagged , , ,

Welcome to the age of the Customer Experience (CX)

Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

How customer feedback helps us build better products

At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …

Posted in Digital Marketing, Tips and Tricks

Introducing the $0 marketing stack

Looking to reduce your customer acquisition costs without reducing your marketing stack? What if we said you could actually increase your marketing results without spending a cent? Well, allow us to introduce you to the $0 marketing stack. Just like …

Posted in Digital Marketing, Social Media Marketing, Strategy and Planning, Tips and Tricks

How to boost online sales over Easter with email marketing

What’s your Easter email marketing strategy? While supermarket chains were preparing for Easter back in January, you can prepare an Easter email marketing campaign now and still have plenty of time to boost sales over the long weekend.  Leading up …

Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

Top e-commerce trends in 2017

There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years. Online sales are expected to pass $32 billion by the end of the year. Global retail e-commerce …

Posted in Digital Marketing, Email Marketing, Industry News

Get more people to your event with Vision6 + Eventbrite

Event planners have one main goal: to create a great experience that is sure to sell out. So we teamed up with Eventbrite to help our customers make that happen. Eventbrite are the experts in ticketing, we’re the experts in …

Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , ,

How to set up a successful remarketing campaign

Have you ever partaken in a good online retail therapy session and noticed those exact ankle boots you saved in your shopping cart for later seem to be following you around the internet? No, it’s not a sign from the …

Posted in Digital Marketing, List Growth, New Features and Updates Tagged , , ,

Find your snowflake in a blizzard with personalised email marketing

Would you believe us if we told you that you can boost your email marketing results with one simple hack? All you need is a subject line, some preheader text and a dash of faith in the power of personalised …

Posted in Automation, Deliverability, Digital Marketing, Response and Conversion, Strategy and Planning Tagged , , , , , ,
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