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Email Marketing

3 Essentials for Marketing Automation

When we ran a survey last year, we found that overall responders considered marketing automation to be of average importance! What a shame! Considering the great benefits that can be gained from marketing automation. Perhaps it’s because we’re letting something …

Posted in Automation, Email Marketing Tagged , , ,

5 Email Marketing Benchmarks to Beat in 2020: 2019 Metrics Report

Presenting the 2019 Email Marketing Metrics Report! If there’s one thing that’s constant it is change. What was working in email marketing last year won’t necessarily work this year. But being able to notice trends and incorporate them in our …

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Getting Your Marketing Emails Opened

I get a lot of emails. I mean A LOT! The reason is simple, I subscribe to everything, knowing that as an email marketing professional I need to see it all to share the best with you. But as soon …

Posted in Email Content, Email Marketing Tagged , , , ,

8 Ways To Reconnect With Your Readers

Many businesses and marketers start email marketing with a bang. They work tirelessly to build their email list to a considerable amount of subscribers. But after a couple of months, things start to fizzle and they become inconsistent with sends …

Posted in Email Marketing

More Regulations & How to Comply

A new year, a new privacy regulation! This time the California Consumer Privacy Act (CCPA) came into effect on 1 January 2020. This is not expected to be the last this year, either, with a series of data privacy laws …

Posted in Digital Marketing, Email Marketing, Industry News Tagged , , , ,

Our Gift to You – New Christmas Templates

Haven’t even thought about your Christmas email yet? Or did think but then forget? (Man I hate that, it happens to me all the time.) Christmas is a great opportunity to engage with your customers and show your company’s personality, …

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks Tagged , , , , ,

6 Tips to Cruise Through the Holiday Season

Can you believe we’re on the downhill run to the end of the year?!? After we make it through the holiday season, of course. If it has snuck up on you too, never fear, we have 6 tips to help …

Posted in Digital Marketing, Email Marketing Tagged , ,

21 Event Promo Ideas to Sell Out Your Event

Events are a great way to build brand awareness. They are also a great way to reach out to your customers and potential customers in a different way. Whether it’s an online event, like a webinar, or an in-person event, …

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Your Free Email Checklist – Hit Send with Confidence

Pre-send anxiety is real. There’s a lot of pressure sending out to thousands of inboxes on behalf of your brand. What if there’s a typo? Am I sure I changed all those links? Did I update my tracking? What about the …

Posted in Email Marketing
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