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    Email Marketing

    Welcome to the age of the Customer Experience (CX)

    Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

    Posted on in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

    The new Vision6 tools that make GDPR compliance easy

    We are big fans of the General Data Protection Regulation (GDPR) and believe it will pave the way for a new international standard of data management and email marketing for everyone – not just EU citizens. Coming into effect on …

    Posted on in Email Marketing, Industry News, Vision6 News

    4 Vision6 features you might not know about

    Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came …

    Posted on in Email Marketing, SMS Marketing, Social Media Marketing, Tips and Tricks

    7 ways to improve email marketing deliverability

    Long gone are the days where you could focus on growing lists, avoid spamming and never have to understand deliverability. Email filters have become much more advanced in recent years, recognising how often subscribers read your emails and how they …

    Posted on in Deliverability, Email Content, Email Design, Email Marketing, Tips and Tricks

    Email Marketing Metrics Report: March 2018

    Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …

    Posted on in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    7 examples of great apology emails

    Your email’s been sent. Great! People are opening it. Awesome! There’s a mistake. Nooo! So you’ve stopped the full send to your database, but some people have already received the wrong email. Don’t stress, we all make mistakes – even the …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks

    7 email marketing tips for small businesses

    Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

    Posted on in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

    Why email marketing will save us all

    Most people would agree that the Internet exists to facilitate communication and the sharing of information – but how that process is managed is another debate entirely. Businesses rely on digital marketing channels to reach their audience and now, more …

    Posted on in Email Marketing