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    How to boost online sales over Easter

    While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

    7 examples of great apology emails

    Your email’s been sent. Great! People are opening it. Awesome! There’s a mistake. Nooo! So you’ve stopped the full send to your database, but some people have already received the wrong email. Don’t stress, we all make mistakes – even the …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks

    Top e-commerce trends in 2017

    There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …

    Posted on in Automation, Digital Marketing, Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

    Get more people to your event with Vision6 + Eventbrite

    Event planners have one main goal: to create a great experience that is sure to sell out. So we teamed up with Eventbrite to help our customers make that happen. Eventbrite are the experts in ticketing, we’re the experts in …

    Posted on in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, Strategy and Planning, Tips and Tricks Tagged , ,

    7 ways to maximise your email marketing campaigns

    Email marketing campaigns aren’t always given a lot of thought. With the great software available for email marketing these days, it’s easy to set and forget. But did you know email is actually one of the best performing channels for …

    Posted on in Automation, Email Content, Email Design, Email Marketing, Tips and Tricks Tagged , , ,

    How to support the customer journey with email marketing

    All purchases, whether it’s a product or a service, begin with a job to be done. After the purchaser identifies this job to be done, they embark on a journey to complete it. Some customer journeys are short and simple, …

    Posted on in Automation, Email Marketing, Tips and Tricks Tagged ,

    Find your snowflake in a blizzard with personalised email marketing

    Would you believe us if we told you that you can boost your email marketing results with one simple hack? All you need is a subject line, some preheader text and a dash of faith in the power of personalised …

    Posted on in Automation, Deliverability, Digital Marketing, Response and Conversion, Strategy and Planning Tagged , , , , , ,

    Sell More With Email Automation

    Cha-ching! Did you hear that? The sound of success as another happy customer makes a purchase. Of course, as a marketer in the digital age, you know exactly who that customer is. Also where they live, when they graduated school …

    Posted on in Automation, Digital Marketing, Email Marketing, Strategy and Planning Tagged , , ,

    Run awesome events with this marketing automation blueprint

    We wanted to share this simple event marketing automation blueprint that we use all the time. It’s a great starting point for your own events, although you’ll need to work out what timing suits your email. Hopefully this will free you up to spend more time organising a fantastic event and less time doing tedious and repetitive tasks.

    Posted on in Automation, Email Marketing