While supermarket chains were preparing for Easter back in January, you can prepare a marketing campaign now and still have plenty of time to boost sales over the long weekend. Leading up to Easter last year, Australia Post researched their …
Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …
We’ve joined forces with Email Monks to shed some light on those email marketing questions you’ve always wanted to ask. Do you have a niggling email marketing question? Maybe you’re wondering whether to resend an email campaign? Or what to do with disengaged subscribers? Find out the answers to these and many more!
They say you should never judge a book by its cover. It’s a wise idea but unfortunately, it’s easier to say than do. It’s human nature to make split-second decisions, which actually helps us move through life with ease. When …
Are you an email marketing saint or sinner? It’s nice to think all of our campaigns are destined for unparalleled greatness but the sad reality is good campaigns can go bad. Especially if you haven’t repented for your email marketing …
The Australian Email Marketing Metrics Report is a series of data reports produced by Vision6 that is updated monthly to give insight into the Australian email marketing landscape.
Each month to accompany the update we’ll be sharing with you a video covering off and interpreting the latest trends, stats and charts from the report.
Plus we’ll include some quick and easy tips to help you get more from your email marketing. This month we’re focusing on how to boost your open rates by crafting awesome subject lines.
The very best way to get your email opened is to send engaging, relevant and timely content. Because this will strengthen your reputation as someone your customers want to receive emails from. But if you’ve got your email ready to send out and are looking for some quick tips to craft an engaging subject line then you’ve come to the right place.
Now that you know what it takes to create emails that people actually want to receive (you did read my last blog post – right?) let’s move on to the next section in this 3 part series. How to get …
If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …
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