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    Infographic: Top 10 Email Marketing Questions – What you need to know about Email Marketing

    We’ve joined forces with Email Monks to shed some light on those email marketing questions you’ve always wanted to ask. Do you have a niggling email marketing question? Maybe you’re wondering whether to resend an email campaign? Or what to do with disengaged subscribers? Find out the answers to these and many more!

    Posted on in Email Content, Email Design, Email Marketing, Resources and Research, Strategy and Planning, Subject Lines, Tips and Tricks Tagged , , ,

    5 Subject Line Hacks to Increase Email Open Rates

    They say you should never judge a book by its cover. It’s a wise idea but unfortunately, it’s easier to say than do. It’s human nature to make split-second decisions, which actually helps us move through life with ease. When …

    Posted on in Email Content, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks Tagged , , , ,

    4 Deadly Sins of Email Marketing

    Are you an email marketing saint or sinner? It’s nice to think all of our campaigns are destined for unparalleled greatness but the sad reality is good campaigns can go bad. Especially if you haven’t repented for your email marketing …

    Posted on in Email Content, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks Tagged , ,

    New Video: August metrics report update

    The Australian Email Marketing Metrics Report is a series of data reports produced by Vision6 that is updated monthly to give insight into the Australian email marketing landscape.

    Each month to accompany the update we’ll be sharing with you a video covering off and interpreting the latest trends, stats and charts from the report.

    Plus we’ll include some quick and easy tips to help you get more from your email marketing. This month we’re focusing on how to boost your open rates by crafting awesome subject lines.

    Posted on in Industry News, Subject Lines, Vision6 News

    4 subject line tips to inspire readers to open your emails

    The very best way to get your email opened is to send engaging, relevant and timely content. Because this will strengthen your reputation as someone your customers want to receive emails from. But if you’ve got your email ready to send out and are looking for some quick tips to craft an engaging subject line then you’ve come to the right place.

    Posted on in Email Content, Email Marketing, Subject Lines, Tips and Tricks

    How to create irresistible emails that get opened, read and clicked (part 2)

    Now that you know what it takes to create emails that people actually want to receive (you did read my last blog post – right?) let’s move on to the next section in this 3 part series. How to get …

    Posted on in Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

    How to create irresistible emails that get opened, read and clicked (part 1)

    If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

    Posted on in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines

    Get your emails opened, read and clicked! 20 tips that really work

    If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort required to engage your customers and inspire them enough to click …

    Posted on in Email Marketing, Response and Conversion, Strategy and Planning, Subject Lines

    Getting noticed in the inbox | Video

    If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business. Plus with average email open rates hovering around 22%, …

    Posted on in Email Marketing, Subject Lines