More Regulations & How to Comply
A new year, a new privacy regulation! This time the California Consumer Privacy Act (CCPA) came into effect on 1 January 2020. This is not expected to be the last this year, either, with a series of data privacy laws …
Value Versus Price when Adding to your Marketing Stack
Evaluating Value versus Price in Marketing Stack technologies can be a delicate balancing act, when you are choosing or recommending technologies. Chances are budgets are tight but you also know that the quality is going to impact your everyday productivity. …
Vision6 Launches Industry-First for Email Marketing and Agencies
A first of its kind for the industry and Australia. Vision6, the Australian owned email marketing provider breaks the mould and tempts agencies with a new campaign. Taking a leveraged approach, Vision6 is offering any agencies that switch their clients to …
Vision6 named in the Top 20 Most User-Friendly Email Marketing Software
Vision6 is excited to be in the Top 20 Most User-Friendly Email Marketing Software products by Capterra, the leading online resource for business software buyers. Top 20 most User-Friendly ‘Email Marketing Software’ is an independent assessment that scores products …
The best in GDPR marketing
We’ve really been enjoying the last few weeks of the GDPR frenzy. It’s not every day that different businesses all around the world are required to send the same message and it’s been interesting to see how they each choose …
Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
Vision6 tools that make GDPR compliance easy
We are big fans of the General Data Protection Regulation (GDPR)! We believe it will pave the way for a new international standard of data management and email marketing for everyone – not just EU citizens. The GDPR came into …
Email Marketing Metrics Report: March 2018
Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …
How to prepare for the GDPR
What is the General Data Protection Regulation (GDPR)? If you have clients in the EU, it’s likely you’ve heard of the GDPR. With the excess of information, the fear campaigns, and the threats of hefty fines, understanding …
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