Welcome to the age of the Customer Experience (CX)
Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …
The new Vision6 tools that make GDPR compliance easy
We are big fans of the General Data Protection Regulation (GDPR) and believe it will pave the way for a new international standard of data management and email marketing for everyone – not just EU citizens. Coming into effect on …
How customer feedback helps us build better products
At Vision6, we follow the jobs-to-be-done theory. Taking this approach means that everything we build is to help our customers achieve a goal. Back in 2002, when we operated out of our founder’s living room, Vision6 helped businesses to increase …
Email Marketing Metrics Report: March 2018
Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …
5 productivity tips for the holiday season
Tis the season for advent calendars, family feasts, and mini heart attacks when you check your bank balance post-gift-giving. We’re certainly in the midst of preparing for the holiday season, but with so many competing demands and expectations, it’s easy …
How to prepare for the GDPR
What is the General Data Protection Regulation (GDPR)? If you have clients in the EU, it’s likely you’ve heard of the GDPR. With the excess of information, the fear campaigns, and the threats of hefty fines, understanding …
Top e-commerce trends in 2017
There is a lot of money to be made in online retail. Australia’s e-commerce industry has grown 21% in the last 4 years and online sales are expected to pass $32 billion by the end of the year. Global retail …
Email Marketing Metrics July – Benchmark your results
Average Email Open Rates, CTR’s and Bounce Rates Email marketing is an incredibly powerful tool for any organisation. So, being able to prove that value, over and over again, and notice trends before the competition is a major boost to …
How do your Results stack up? Email Marketing Metrics Report – Q1 2017
Grab your coffee and take a seat because we’re thrilled to welcome you back to the Email Marketing Metrics Report. Analysing emails is hard work. But it’s what we do and the truth is… we really love it. As email …
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