Industry News, Vision6 News

Email Marketing Summit 2014

We are once again proud to present EMSA, Australia’s only dedicated email marketing summit – running at the Brisbane Convention and Exhibition Centre on Thursday 16th October.

This is an event we hold close to our hearts as it has specifically been designed by email marketers, for email marketers. Whether you are new to email marketing or a seasoned pro, the day will focus on all aspects of email including sales, marketing, transactional or retention communications.

I’ll be chairing the day and I’m really excited about this year’s  speaker line up (our strongest yet). With over 15 email and digital diehards the day will prod, disrupt and challenge your thinking about email marketing campaigns and how to get better results. 

So what’s on the cards for EMSA 2014?

Personally I’m really keen to see Kate Vale from Spotify talk about their focus on reinvention as a strategy for continual growth.

I love it when when Brisbane comes alive for Brisbane Festival and Dani Nash will share some of the magic behind the email marketing of this awesome Queensland event.

Email, social and the relevancy debate will be moderated by Panel Ninja Cat Matson from Hearis. If anyone has been to a Networx Brisbane event you would have seen Cat bring to life these panel debates and really extract the ‘juicy’ bits. I can’t wait to hear what the 5 experts think.

If you’re a data nerd like me (or even just a semi data nerd) Christian Bowman from RSPCA Queensland will cover 7 easily implementable data tricks.

A key focus for Vision6 at the moment is helping our clients streamline their operations and integrate their web apps. Our own Kelly Newbery will tackle this topic from a marketers perspective (with as little tech speak as possible).

And lastly the stuff we all dread but all need to understand – Spam and Privacy laws. We have recruited Australian Communications and Media Authority (ACMA) and Dundas Lawyers to demystify the latest Spam & Privacy Laws to keep you away from the dark side.

Check out the full program and line up.

New this year, we have also introduced the Real Email Marketing Challenge. In this live and interactive session watch as Traffika and Klyp present their email marketing campaign solutions to a brief given to them only 6 hours earlier. They will battle your battles, presenting their solution as well as the logic they applied to help overcome hurdles along the way.

You can help us shape the challenge they are given by commenting below and telling us some of your biggest email marketing problems.

If you’re as excited about this event as I am, head over to the EMSA website and register now.

So as you can tell I can’t wait for October and the highlight of my marketing event calendar. Hope to see you there!

Posted by:
Belinda Walsh
Marketing Manager

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