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Email Marketing

How to boost online sales over Easter with email marketing

What’s your Easter email marketing strategy? While supermarket chains were preparing for Easter back in January, you can prepare an Easter email marketing campaign now and still have plenty of time to boost sales over the long weekend.  Leading up …

Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

How to apologise to your database: 7 Great apology email examples

Did you make a mistake while sending an email to your customer database?  Are you looking for professional examples of apology emails for your business? Then you are in the right place! Here are some examples of how brands apologised …

Posted in Email Marketing

7 email marketing tips for small businesses

Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

Posted in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

Why email marketing will save us all

Most agree that the Internet exists to facilitate communication and the sharing of information. But the management of that process is another debate entirely. Businesses rely on email marketing and other digital channels to reach their audience. Now, more than …

Posted in Email Marketing

Top 3 email marketing tactics for the future

How we communicate continues to evolve and few technologies can keep up year to year. Email captures our attention because every year it gets smarter and we continue to see more businesses using email to reach their customers. Using data from …

Posted in Email Marketing, Strategy and Planning

5 examples of successful plain text email marketing

We’ve all received those flashy marketing emails that catch our eye and encourage us to take action. They often follow all the rules for a successful email marketing campaign and often yield great results. However, there is power in plain …

Posted in Email Marketing, Tips and Tricks Tagged , , ,

How to Implement Welcome Email Campaigns

Welcome email campaigns are a great way to give your new subscriber or customer that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding …

Posted in Automation, Email Marketing

5 Ways to Improve Email Open Rates with A/B Testing

Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. With A/B testing, marketers can take the guesswork out of their email …

Posted in Email Marketing

Top 5 Free Holiday Newsletter Templates

It’s that time in every marketer’s calendar where they start thinking about their holiday messages. It’s a great time of year to reach out to your customers as they’re getting into the holiday spirit and are more receptive to these …

Posted in Email Content, Email Design, Email Marketing, Tips and Tricks
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