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Email Marketing

Welcome to the age of the Customer Experience (CX)

Back when I started in marketing, we were experiencing what I like to call the fluffy age. Marketing was all about branding filled with trendy colours, feelings and it was brimming with creativity. Those were exciting times where ideas ruled …

Posted in Digital Marketing, Email Marketing, Industry News, Tips and Tricks

Vision6 tools that make GDPR compliance easy

We are big fans of the General Data Protection Regulation (GDPR)! We believe it will pave the way for a new international standard of data management and email marketing for everyone – not just EU citizens. The GDPR came into …

Posted in Email Marketing, Industry News, Vision6 News

4 Vision6 features you might not know about

Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came …

Posted in Email Marketing, SMS Marketing, Tips and Tricks

7 ways to improve email marketing deliverability

Long gone are the days where you could focus on growing lists, avoid spamming and never have to worry about how to improve email deliverability. Email filters have become much more advanced in recent years, recognising how often subscribers read …

Posted in Deliverability, Email Marketing

Email Marketing Metrics Report: March 2018

Over 205 billion emails are sent on a daily basis and this figure is expected to reach 246 billion by 2019. In response to this growing wave, email marketing strategies have changed. What worked for businesses five years ago, may …

Posted in Email Marketing, Industry News, New Features and Updates, Strategy and Planning, Tips and Tricks

How to boost online sales over Easter with email marketing

What’s your Easter email marketing strategy? While supermarket chains were preparing for Easter back in January, you can prepare an Easter email marketing campaign now and still have plenty of time to boost sales over the long weekend.  Leading up …

Posted in Automation, Digital Marketing, Email Content, Email Design, Email Marketing, New Features and Updates, Strategy and Planning, Subject Lines, Tips and Tricks

How to apologise to your database: 7 Great apology email examples

Did you make a mistake while sending an email to your customer database?  Are you looking for professional examples of apology emails for your business? Then you are in the right place! Here are some examples of how brands apologised …

Posted in Email Marketing

7 email marketing tips for small businesses

Developing an email marketing strategy as a small business might not seem like an affordable option in terms of ROI. After all, you’re only a small business, right? But I’d like to encourage you to forget everything you know about …

Posted in Email Content, Email Design, Email Marketing, Strategy and Planning, Subject Lines, Tips and Tricks

Why email marketing will save us all

Most agree that the Internet exists to facilitate communication and the sharing of information. But the management of that process is another debate entirely. Businesses rely on email marketing and other digital channels to reach their audience. Now, more than …

Posted in Email Marketing
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