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Lead Scoring: A Data-Driven Approach to Sales and Marketing

Have you ever wondered how businesses identify their most promising customers?  Lead scoring is a...

The Art of Resending Email Campaigns

If you send an email and it doesn’t perform as well as you hoped, should...

Cracking the Code: How Email AB Testing Tools Boost Open Rates

Marketing is a combination of art and science. The best marketing campaigns involve plenty of...

What Apple’s Mail Privacy Protection Means For Email Marketers

Apple announced its iOS 15 updates are set to launch mid-September 2021, and the email...

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