One of the best things about email marketing is that it’s highly measurable.

It’s easy to see who has opened an email and which links they clicked on. And thanks to our new reporting features, it’s also easy to see which devices people use to read your email.

Now we have another exciting addition to the powerful reporting capabilities in Vision 6.

It’s called Click Maps and it’s available in your account right now.

Click to enlarge

Click Maps give you a visual representation to show exactly where your customers click in your emails. So you can find out exactly what works for your customers.

With Click Maps you can easily see what works best for your customers.

• See exactly where your most effective links are located in your emails
• Find out which style of link (text, image or button) receives the most clicks
• Learn which calls to action drive your greatest results

Optimise your next email with Click Maps.

We’ve gone back and added Click Maps to your reports from the last three months so you can dive straight in to see exactly what makes your customer click.

You can find Click Maps located on the Report screen underneath Overview.

Login now to check out the Click Maps. We’d love to know what you think about this new feature? Share any comments below.

The Team @ Vision6

P.S. Looking for tips to increase the number of clicks from your email messages? Check out our top three blog articles on increasing click through rates:

• 7 tips for crafting an email call to action that works
• How to get more clicks in the inbox
• 5 simple tips for improving email response rates

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they can just be a little fun.

This edition includes:

Gmail is getting quick action buttons that let you RSVP to events – The Next Web
Google recently announced a new Gmail feature called quick actions. So, what exactly do quick action buttons let you do? Say you receive an email and all you want to do is RSVP to it. You don’t even want to open it; you just want to let the sender know if you’re going or not, without reading the email and without typing anything. Quick action buttons let you do just that. Read on for more. 

Twitter Adds Cards to Help Brands Register Emails – Mashable
In other exciting news, Twitter took another step towards helping brands generate revenues from the social network. The company announced a new feature called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.

Yikes! When Mistakes Happen in Your Email Marketing – Business 2 Community
Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Check out this article for 4 steps to help your biz minimise the damage of an email mistake.

Have you read anything from the realm of e-messaging that you’d like to share? Let me know using the comments section below.

Posted by: Matthew Johnson EDM Specialist

If you manage any kind of event for your business, it’s likely that you have two main goals.

1. Get people to register

2. Then get people to turn up

It’s possible that you have a third goal to convert attendees to customers or something similar, but today I’d like to focus on the second goal – attendance.

Getting people to turn up to your event isn’t usually a problem when they’ve paid for a ticket. But it’s a completely different story for free events.

So if you run free events – whether they be product demonstrations, customer training sessions, or other types of webinars – read on as I’m about to provide you with a tip to help get more people turning up to your event.

It’s something I’ve used to boost the attendance rate of my free live training sessions and it’s so simple that anybody can do it.

Are you ready?

Include an Add to Calendar link in your event registration confirmation email.

Here’s how to do it for two of the most commonly used calendar applications.

Microsoft Outlook Calendar

1. Use this link to set up an appointment for your event.
2. When prompted, choose the option to save the file as per the instructions on the page.
3. In Vision6, edit your email and add text (or an image if you wish) to “Add to Outlook”.
4. Insert a link on your text or image and choose the option to “Link to: An uploaded file or image”.
5. Upload the .ics file (created at step 2) to the File and Image Manager.
6. Click ‘Use file’.
7. The text/image is now linked to the file which will allow recipients to save the event to their calendar.

Google Calendar

1. Use this link to set up an appointment for your event.
2. Click the option to “Create your button HTML” and then copy the code.
3. In Vision6, edit your email and click HTML from your formatting toolbar.
4. Paste the copied code into the part of your email where you want it to display.
   Hint: If you’re not comfortable working in HTML, add a Plain Paragraph component into your email and paste the code in there. This means you won’t have to worry about where specifically to paste the code.
5. Click ‘Update’ and the button image with a link to your calendar event will be displayed.

I hope this helps and if you experience any difficulty with your Add to Calendar links simply reach out to our Support Team via the Knowledge Centre.

Posted by: Melina Kellam Training Manager