Why you should learn to code and how to get started

There is something really satisfying about seeing your ideas come to life, isn’t there?
You know the feeling…

When you reach an elusive goal or taste a meal that took hours to prepare. Or the experience of handcrafted code running as intended.

Yes, believe it or not, writing code is an excellent way to experience an idea coming to life!
Unfortunately many think coding is out of reach so they don’t try.

Business owners need to be across so much these days. But the good news is that knowing a little bit of code can save a lot of time.

You don’t have to know how to code to send an email but even just a basic understanding of code can help you get more from your email marketing.

According to Mark Zuckerburg, creator of Facebook, programming is as important as reading and writing.

Knowing what drives software is also about freedom. Once you get to grips with coding principles, most software becomes easier to use, which can be a real time saver.

Not convinced? Check out this video to find out why coders are the next generation of rock stars!

Code is not as hard as some believe

Yes, there are unfamiliar terms to describe things just as there are in any field.

But today, even young kids are learning how to create software. Initiatives like CoderDojo around the world are getting them started.

Once you have an understanding of the basics you can work the rest out. Plus it’s a lot of fun!

Ready to get started?

The best advice is to start small. Remember, technology needs to have everything explained in detail. So the more things you add, the more complicated it becomes.

You can find resources all over the web about coding. Here’s a few places for beginners:

  • Scratch is an interactive tool to help beginners learn standard coding terminology and have fun doing so. While aimed at a younger audience, scratch is still well suited for any beginner.
  • Python is one of the easiest languages to learn. It is also powerful enough that companies like Google still use it.
  • HTML5 this can be used to do some snazzy stuff with emails like including videos.

If you want to start a little project to practise your new found skills, why not build a HTML email template from scratch? Check out this step by step guide to get started.

Have fun with it

I hope you no longer see coding as something boring or too difficult. If you enjoy being creative and love making things work, then why not give it a try.

I’d love to hear about any projects you start or see any templates you build? Share them in the comments section below.


Posted by:
Daniel Smith
Senior Developer and Team Leader
Posted on in Industry News, Vision6 News

New and Improved Australian Email Marketing Metrics Report

Australian Email Marketing Metrics Report

As a business owner or marketer it’s essential to understand how your various campaigns are performing. You need to know what’s working well and what can be improved.

One of the biggest strengths of email marketing is its reporting capabilities and metrics.

Being able to see exactly who opens emails, when they do it and which links they click on is powerful stuff. Because it means you can see what works best for your customers and improve future emails.

But without having a benchmark it can be hard to figure out how your campaign tracks against industry standards.

And that’s where the Australian Email Marketing Metrics Report comes in.

Each month millions of emails are sent through Vision6, which means we’ve got a lot of data at our fingertips! So we’ve recently upgraded our Metrics Report to be updated monthly with all of the latest stats.

Compare your email marketing results with others in your industry

You can easily use the Email Marketing Metrics Report as a benchmarking tool. Open rates, click through rates and bounce rates are all broken down into industry averages so you can pinpoint exactly where your campaign sits on the spectrum.

Keep on top of the latest trends in email marketing

Reports such as email client and platform used to open the email provide further insight into the Australian email marketing landscape. Additionally we regularly update the commentary around the data to highlight any up and coming trends.

Metrics Report

What are you waiting for? Find out how you compare! 

Kelly Newbery

Posted by:
Kelly Newbery
Marketing Specialist

Teaching the next generation of coders

Here at Vision6, we hire the best of the best when it comes to coders. Which is why we were stoked to get behind the CoderDojo initiative right here in Brisbane, which is shaping the next generation of coders.

CoderDojo is a global volunteer-led community of free programming clubs for young people between the 7-17.

We’ve jumped onboard as the first industry sponsors which means we’re helping kids learn to code, develop websites, apps, program games and explore technology.

Yesterday we had the Lord Mayor of Brisbane, Graham Quirk and Councillor Vicki Howard visit the office with the winners of the CoderDojo Blackbelt program.

A big congratulations to the Kate and Jess from Stuartholme who developed the winning app ‘Somewhere in Brisbane’.

Mayor with Co-Founders

L-R: Stuartholme teacher and winning students, Lord Mayor, Vision6 Co-Founders Evan and Mat, Vision6 Lead Developer and Mentor Daniel


Lord Mayor presenting our Co-Founders Mat and Ev with honorary tee-shirts

Here’s our Co-Founders Mat and Ev being awarded honorary CoderDojo tee-shirts by the Lord Mayor


CoderDojo tee-shirts

Co-Founders Mat and Ev, and Vision6 Lead Developer/CoderDojo Mentor Daniel with the Blackbelt winners

Programs like CoderDojo help prepare young people for employment as participants learn skills vital to the ever-changing digital world.

It’s not too late to get involved! Find out more about being a CoderDojo mentor.

Kelly Newbery

Posted by:
Kelly Newbery
Marketing Specialist
Posted on in Vision6 News
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