As a business owner or marketer it’s essential to understand how your various campaigns are performing. You need to know what’s working well and what can be improved.
One of the biggest strengths of email marketing is its reporting capabilities and metrics.
Being able to see exactly who opens emails, when they do it and which links they click on is powerful stuff. Because it means you can see what works best for your customers and improve future emails.
But without having a benchmark it can be hard to figure out how your campaign tracks against industry standards.
And that’s where the Australian Email Marketing Metrics Report comes in.
Each month millions of emails are sent through Vision6, which means we’ve got a lot of data at our fingertips! So we’ve recently upgraded our Metrics Report to be updated monthly with all of the latest stats.
Compare your email marketing results with others in your industry
You can easily use the Email Marketing Metrics Report as a benchmarking tool. Open rates, click through rates and bounce rates are all broken down into industry averages so you can pinpoint exactly where your campaign sits on the spectrum.
Keep on top of the latest trends in email marketing
Reports such as email client and platform used to open the email provide further insight into the Australian email marketing landscape. Additionally we regularly update the commentary around the data to highlight any up and coming trends.
What are you waiting for? Find out how you compare!
Here at Vision6, we hire the best of the best when it comes to coders. Which is why we were stoked to get behind the CoderDojo initiative right here in Brisbane, which is shaping the next generation of coders.
CoderDojo is a global volunteer-led community of free programming clubs for young people between the 7-17.
We’ve jumped onboard as the first industry sponsors which means we’re helping kids learn to code, develop websites, apps, program games and explore technology.
Yesterday we had the Lord Mayor of Brisbane, Graham Quirk and Councillor Vicki Howard visit the office with the winners of the CoderDojo Blackbelt program.
A big congratulations to the Kate and Jess from Stuartholme who developed the winning app ‘Somewhere in Brisbane’.
L-R: Stuartholme teacher and winning students, Lord Mayor, Vision6 Co-Founders Evan and Mat, Vision6 Lead Developer and Mentor Daniel
Here’s our Co-Founders Mat and Ev being awarded honorary CoderDojo tee-shirts by the Lord Mayor
Co-Founders Mat and Ev, and Vision6 Lead Developer/CoderDojo Mentor Daniel with the Blackbelt winners
Programs like CoderDojo help prepare young people for employment as participants learn skills vital to the ever-changing digital world.
It’s not too late to get involved! Find out more about being a CoderDojo mentor.
Feng shui has a lot of concepts which can be used to improve your email marketing. “Hang on, isn’t feng shui all about furniture in your house?” you might be asking. Well, yes. But hear me out.
The concept of feng shui traditionally relates to the placement of items to create harmony and good energy within the environment.
While feng shui dates back to ancient Chinese philosophy, there are definitely some great concepts from feng shui which can be used to harmonise your email marketing activities! And who doesn’t want good energy for their emails?
In email marketing terms this can translate into the readability of your email. Is your text too small? Is the font type too difficult to read? Do the colours make it hard on the eyes?
If you keep your email design easy to read by using lots of white space and contrasting colours, your readers (and their eyes!) will thank you. It also becomes easier for readers to scan your email and engage with your content quickly.
Clutter is the enemy of good feng shui so keep your content minimal. If you find yourself regularly sending lengthy articles, try cutting down by using read more links.
Be very picky with what you include in your emails – don’t have too many calls to action. You don’t want to overwhelm your customers by asking them to do too much. Keep your emails free from clutter and only include things that are relevant and engaging for your customers.
A key concept of feng shui, harmony, is very important in your email marketing. Not only is it important to have a harmonious email design which is balanced, it’s also important to have harmony in how your email marketing is run.
You can lighten the load and make things flow more smoothly by using web forms, autoresponders and notifications. This allows you to automate your processes, which will lessen the stress of doing it all manually!
4. Add a personal touch
I’ve talked before about the importance of personalising your customer’s experience. It’s a critical concept when doing business – customers expect faster service, but they also expect the personal touch.
You can really easily give your customers that personal touch with minimal effort by using conditional content in your emails. This means that your customer will see content that really applies to them.
5. Let it go
Check your email reporting – are there links that aren’t being clicked but you find yourself including them every time you do a send? With the exception of the unsubscribe link (congratulations if you aren’t getting any clicks on that!), you can remove any items that aren’t getting any love from your readers.
Do you have any great tips for a harmonious email design? I’d love to hear about it in the comments below.
Senior Support Consultant