If you’re a customer or subscriber to our blog, you’d have noticed that we’ve been working hard to make it easier to create beautiful emails with Vision6. In the last few months we’ve given our drag and drop editor a facelift, re-jigged the HTML editor, added an image editor and upgraded all of our templates to be mobile friendly by default.
But personally, this latest release is what’s gotten me the most excited and I think you’ll be pretty excited too. Because the aim of the game is to easily create emails that look great.
And creating beautiful emails has just gotten a whole lot easier thanks to our brand new templates and upgraded Files and Images Manager.
Check out our video for a taste of our awesome new templates (all mobile friendly of course) and see how easy the new File Manager is to use.
Want to know more? Read on…
Create beautiful emails with our professionally designed templates
Do your emails need a bit of a refresh? Are they starting to look a bit dated? Or maybe you’re looking for inspiration for your next campaign!
Well you’re in luck because our recently released 70+ email templates are super easy to customise. Jump into your account to check them out. Doesn’t matter if you don’t have an account just create a free trial to have a look-see.
Plus easily keep your files organised
So what does the upgraded file manager mean for you? Well, the files and images manager is where, you guessed it, you manage all of your uploaded files in your account. Whether they’re images, word documents or PDFs this is where they’re kept and organised.
This overhaul is going to make your life a lot easier. Below are my 4 favourite improvements:
1. Select multiple images (great for bulk deleting / moving images)
2. Save time by dragging files straight into the image manager
3. Easily rename, copy, delete and move files
4. Browse a selection of stock images and buttons that are free for you to use
As you can see there’s been some exciting changes. If you’re an organised nut like me you’ll have fun with this upgrade! Login to your account to check it out.
Want to check out our new templates or File Manager but not a customer? Start free today.
P.S Do you have any ideas for other types of templates? We’ll be regularly adding more so share your thoughts in the comments sections below.
With Father’s Day just around the corner my inbox has been inundated with emails reminding me to buy something for Dad.
The good news is it’s not too late for you to email your customers and leverage off Father’s Day.
Sending emails that are relevant to holidays or seasonal events is a great way to keep in touch with your customers, it’s also a good opportunity to promote sales or special deals.
So I wanted to share with you the five most effective tactics I’ve seen businesses use in the lead up to Father’s Day.
1. Sweeten the deal with an offer
Father’s Day provides a good opportunity to give your customers a little extra incentive to buy from you. Here’s an example from Peter Alexander that offers 20% off plus a free gift… Very tempting!
2. Time isn’t on your customer’s side – create urgency
With only a few days to go there is an air of urgency when it comes to Father’s Day gift buying! This actually provides an excellent opportunity for you to move your customers to act. In this example Jeanswest highlight the importance or ordering now to receive gifts before Father’s Day.
3. Use humour to get your customers over the line
I couldn’t help but chuckle when I received this email with the subject line ‘Father’s Day. Next Week. Nuts, Not Ties!’ from Harvest Box.
4. Create a sense of nostalgia
Take your readers back to when they were children and their Dad was a superhero in their eyes. This is a really nice example from James Street, that tugs on the heart strings (just a little).
5. Run a competition to engage with your customers
This is a great example because it not only engages existing Zarraffas Z Card holders but encourages non-members to sign up for the loyalty card.
Bonus point – think outside the box and send an SMS
I think SMS is one of the most underutilised marketing platforms out there! Considering it has almost a 100% open rate, it’s a great tactic to embrace. Here’s an example from Dunham’s Sports that entices customers with a competition and coupon for Dad.
So that’s a wrap up of the best 5 techniques I’ve seen businesses use to engage customers in the lead up to Father’s Day. Do you have any other ideas about how to leverage off seasonal events? Share them in the comments below.
We are once again proud to present EMSA, Australia’s only dedicated email marketing summit – running at the Brisbane Convention and Exhibition Centre on Thursday 16th October.
This is an event we hold close to our hearts as it has specifically been designed by email marketers, for email marketers. Whether you are new to email marketing or a seasoned pro, the day will focus on all aspects of email including sales, marketing, transactional or retention communications.
I’ll be chairing the day and I’m really excited about this year’s speaker line up (our strongest yet). With over 15 email and digital diehards the day will prod, disrupt and challenge your thinking about email marketing campaigns and how to get better results.
So what’s on the cards for EMSA 2014?
Personally I’m really keen to see Kate Vale from Spotify talk about their focus on reinvention as a strategy for continual growth.
I love it when when Brisbane comes alive for Brisbane Festival and Dani Nash will share some of the magic behind the email marketing of this awesome Queensland event.
Email, social and the relevancy debate will be moderated by Panel Ninja Cat Matson from Hearis. If anyone has been to a Networx Brisbane event you would have seen Cat bring to life these panel debates and really extract the ‘juicy’ bits. I can’t wait to hear what the 5 experts think.
If you’re a data nerd like me (or even just a semi data nerd) Christian Bowman from RSPCA Queensland will cover 7 easily implementable data tricks.
A key focus for Vision6 at the moment is helping our clients streamline their operations and integrate their web apps. Our own Kelly Newbery will tackle this topic from a marketers perspective (with as little tech speak as possible).
And lastly the stuff we all dread but all need to understand – Spam and Privacy laws. We have recruited Australian Communications and Media Authority (ACMA) and Dundas Lawyers to demystify the latest Spam & Privacy Laws to keep you away from the dark side.
Check out the full program and line up.
New this year, we have also introduced the Real Email Marketing Challenge. In this live and interactive session watch as Traffika and Klyp present their email marketing campaign solutions to a brief given to them only 6 hours earlier. They will battle your battles, presenting their solution as well as the logic they applied to help overcome hurdles along the way.
You can help us shape the challenge they are given by commenting below and telling us some of your biggest email marketing problems.
If you’re as excited about this event as I am, head over to the EMSA website and register now.
So as you can tell I can’t wait for October and the highlight of my marketing event calendar. Hope to see you there!