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Take Your Email List to the Next Level

In the world of email marketing, your list is one of your best assets. But managing it effectively feels like one big game. And it’s addictive. We’re segmenting, optimising, and personalising each email campaign to achieve a higher score. And …

The Marketer’s Struggle and the Art of Productivity

Need to master the art of productivity? Time is the most precious resource we have been blessed with next to our health. It’s the one thing we have total control over, even though it doesn’t often feel like it. We …

Perfectionists Rejoice with These 5 Proofreading Tips

Imagine strolling into work on a Tuesday morning with the sun shining, birds singing cheerfully, and feeling like you’re on top of the world. As you strut on over to your desk, everyone begins to applaud you because last night …

How to Make the Most of Your Social Media Budget

With 2.8 billion active social media users worldwide and an annual growth rate of 22%, it’s hard to ignore the fact that your customers are on social. But what’s the big fuss? Can’t we just post a bunch of stuff …

5 Reasons People Unsubscribe and How to Prevent It

The inbox is a coveted space. One quick glance at the 7990 unread emails lingering in my inbox and I realize there’s a bigger problem. Does my inbox work? Yes perfectly. It’s more of a user error. Having an overfilled …

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