As marketers and business owners we’re constantly thinking about new ways to effectively engage our customers and get our messages to them.
And that’s why SMS is on my radar big time at the moment. I’m seeing more and more businesses getting really awesome results using this channel.
If you’re not already convinced about SMS – check out these 8 reasons why SMS needs to be a part of your marketing strategy.
Once you’re on board with the concept the next step is to figure out how best to add value for your customers with SMS.
Here’s 6 different ways to add value with SMS.
1. Give your customers the information they need when they need it
Perfect for appointment and event reminders
Have you ever been on the way to an event and forgotten the address? Or maybe you can’t remember if you booked that dentist appointment for Thursday or Friday? This is where reminder SMS comes in very handy. By sending a reminder you’re actually providing an additional level of service.
Reminder: Innovation Series Lunch today @ Stamford Plaza, Brisbane. Registration from 11:30am. We look forward to seeing you there!
2. Give your customers peace of mind
Perfect for confirming appointments and meetings
By sending a confirmation SMS you’re actually reassuring your customer that you’re expecting and ready for them. Plus sending a confirmation text is the perfect way to address no-shows!
Hi Kelly, Adam & Eva Hairdressers confirming your appointment at 6pm, Thurs 15 April. Reply Y to confirm, N to cancel or ph: 073852 2676 to reschedule
3. Keep your customers up to date
Perfect for tickets, payment received and transactional
Sending out an SMS as part of your business transactions is a great way to give your customers a positive experience because it keeps them informed about their purchase or order. Plus it keeps your business top of mind.
Good news! Your Dan Murphy’s order #22082123 is ready to pick up from our Hamilton store. Don’t forget to carry a valid ID.
4. Ensure your customers never miss out on timely offers
Perfect for sales and promotional SMS
Create a sense of urgency and immediately reach your customers using SMS to promote limited time offers. It’s also a great way to engage VIP customers with exclusive promotions.
Active Living Rewards exclusive preview: Further 20% off sale styles today. Instore and www.lornajane.com.au LOVE20 to redeem. T&C apply. Reply STOP to opt out
5. Instantly alert your customers to time sensitive information
Perfect for local warnings, pick up information and courtesy updates.
If you have a time sensitive message SMS is an effective way to reach your customers. And as over 99% of SMS are opened, you know your customers will get your message.
QLD Severe Thunderstorm: Heavy Rain, Destructive Winds. Gold Coast, Brisbane, Sunshine Coast at high risk for the next several hours: bit.ly/17BTrLt Bris City Council
6. Let customers easily update their info
Perfect for updating profiles
Do you have an email address that keeps bouncing? SMS is a great way to reach out to customers that are hard to get in touch with. It’s also effective if you need to get a message to someone and they’re not opening your emails!
Hi we just tried to email your car insurance requested quote but the email bounced. Please reply with your current email address to update your info. Thanks, Bingle
A quick note about SMS compliance
While we’re on the topic of SMS it’s worth mentioning that like with email marketing you must comply with the Spam Act. Don’t worry, it’s easy to do! Just remember:
- Before sending your message you must have the recipient’s consent
- Identify yourself or your business
- Give subscribers an option to ‘opt out’
Would you like to learn more about SMS marketing? Check out our webinar SMS: Marketing at Light Speed.
Have you come across any awesome examples of SMS marketing? I’d love to see them – share in the comments below!