Find out what wearable devices mean for your email marketing

Smart watch

The age of wearable smart devices has well and truly arrived. While the smartwatch has been available for a while now, the arrival of the Apple Watch has launched wearable communication devices further into the mainstream.

Although currently it’s a small section of the market, it’s still worth considering how people interact with wearable devices and what it means for your email marketing. Here’s a couple of tips to help you navigate this evolving landscape.

Conveniently, these tips pretty much apply to good email practices in general, which means they work well for your email marketing even if your customers aren’t using wearable devices. 

Sender details

Sender details become even more important for wearable devices. These details form part of the notification on their watch that someone receives when they have an unread email.

Tip: You should aim to use recognisable sender details – either your own name (or that of your company CEO), or the name of your business. You can run an A/B test to determine whether using a personal name or company name returns better results.

Subject lines

With such a small screen size and minimal amount of information displayed, it’s important to consider the length of your subject lines. It’s also essential your subject lines are engaging because you have even less space to capture your customer’s attention.

Tip: You should aim to keep your subject lines as short as possible – think about 3-6 words. The more area your subject line takes up, the less screen space there is for the rest of your email text.

Preheader text

As wearable smart devices gain popularity, getting crafty with the text at the beginning of your emails will become essential.

When looking at a notification people see at most the first line of your email and in most cases this is your preheader text.

Tip: The aim is to get readers interested enough by the first sentence to read more. You want them to either flag the email to read later or act on your action point straight from their watch.

Calls to action

Keep in mind that links are disabled on the Apple Watch (except for addresses and phone numbers). So if you’re targeting wearable devices consider crafting your call to action in text rather than via a link.

Bricks and mortar businesses can really get the most out of action points by making them focused on calling the business or popping in for a visit. As addresses and phone numbers are linked in the Apple Watch, wearers can act on those action points immediately. They can call up straight away or open the address in maps to make a visit.

Tip: Keep your call to action early in your email and make it obvious – tell your reader exactly what to do.

Plain text

It’s important to ensure that your email has a plain text component. If there’s no plain text component detected then the email may not render on smart watches and a warning message will be displayed.

Tip: The Apple Watch defers to plain text most of the time. So you might like to treat your plain text version of your email as your wearable device section. You can then take advantage of having a nicely designed HTML version as well as having your bases covered when it comes to wearable devices.

Where to from here?

While this might seem like a lot to consider, one thing’s for certain – wearable devices will give marketers power to engage with their audience in new and fun ways.

As the technology grows, so too will the use cases we see from marketers getting clever with how they engage subscribers via wearable devices.

Have you seen an interesting case of email marketing working well on wearable devices? Do you have any tips or tricks for designing emails for these devices? I’d love to hear about them in the comments below.


Brynnin   Posted by:
Brynnin Halliday
Senior Support Consultant
Posted on in Email Content, Email Design, Email Marketing

What recent tax changes mean for your EOFY email marketing

End of financial year provides a wealth of opportunities for businesses to engage their customers.

I know my inbox is full of EOFY sales and promotions, not to mention tax time reminders.

But this year provides an even greater opportunity for email marketing because of recent tax changes impacting small businesses.

Basically, businesses with an annual turnover under $2 million can claim immediate tax deductions for purchases below $20,000. Previously they had to claim these purchases as deductions spread over several years.

This is a big change and with it comes good news. It’s likely to lead to significant EOFY spending in order for these small businesses to bring forward tax savings into this financial year.

What does this mean for you?

Well it’s the perfect time to create a campaign to target small business customers with offers which encourage them to take advantage of these changes.

We know that the key to sending engaging emails is to ensure that they’re relevant and timely.

So the recent tax announcement makes now the perfect time to reach out to your customers with an EOFY promotion.

Here’s a simple example from Cameras Direct who are really taking advantage of the recent announcement.

End of Financial Year Email

Looking for more inspiration? Check out these examples of businesses using EOFY to create urgency and drive sales.

Ready to create an email and boost sales in the lead up to EOFY? Login to your account and check out our newly released EOFY templates – you’ll find them in the seasonal template folder. Don’t have an account? Start free today.

Paul Trappett  

Posted by:
Paul Trappett
General Manager

Posted on in Email Content, Email Marketing, Industry News

Why you should learn to code and how to get started

There is something really satisfying about seeing your ideas come to life, isn’t there?
You know the feeling…

When you reach an elusive goal or taste a meal that took hours to prepare. Or the experience of handcrafted code running as intended.

Yes, believe it or not, writing code is an excellent way to experience an idea coming to life!
Unfortunately many think coding is out of reach so they don’t try.

Business owners need to be across so much these days. But the good news is that knowing a little bit of code can save a lot of time.

You don’t have to know how to code to send an email but even just a basic understanding of code can help you get more from your email marketing.

According to Mark Zuckerburg, creator of Facebook, programming is as important as reading and writing.

Knowing what drives software is also about freedom. Once you get to grips with coding principles, most software becomes easier to use, which can be a real time saver.

Not convinced? Check out this video to find out why coders are the next generation of rock stars!

Code is not as hard as some believe

Yes, there are unfamiliar terms to describe things just as there are in any field.

But today, even young kids are learning how to create software. Initiatives like CoderDojo around the world are getting them started.

Once you have an understanding of the basics you can work the rest out. Plus it’s a lot of fun!

Ready to get started?

The best advice is to start small. Remember, technology needs to have everything explained in detail. So the more things you add, the more complicated it becomes.

You can find resources all over the web about coding. Here’s a few places for beginners:

  • Scratch is an interactive tool to help beginners learn standard coding terminology and have fun doing so. While aimed at a younger audience, scratch is still well suited for any beginner.
  • Python is one of the easiest languages to learn. It is also powerful enough that companies like Google still use it.
  • HTML5 this can be used to do some snazzy stuff with emails like including videos.

If you want to start a little project to practise your new found skills, why not build a HTML email template from scratch? Check out this step by step guide to get started.

Have fun with it

I hope you no longer see coding as something boring or too difficult. If you enjoy being creative and love making things work, then why not give it a try.

I’d love to hear about any projects you start or see any templates you build? Share them in the comments section below.


Posted by:
Daniel Smith
Senior Developer and Team Leader
Posted on in Industry News, Vision6 News
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