It’s a bit of a given that email marketing is an awesome way to grow your business and engage customers. Rarely do I have to convince someone of the benefits of email marketing.
But what about email’s little sister SMS marketing? It’s a topic I feel pretty passionately about, in fact, I think SMS is one of the most underutilised marketing channels.
Unfortunately some business owners can be a little reluctant to SMS their customers for fear of being ‘intrusive’.
The thing to remember here is that if you have something of value to say then your customers want to hear from you! That’s why they subscribed to receive SMS from you in the first place. It’s just like email, if your message adds value and is timely then it’s more likely to engage your customers.
I’ll be posting an article shortly about different ways to add value for your customers with SMS, so make sure you’re subscribed to our blog.
But in the meantime, here are 8 reasons why you need to start using SMS.
1. Incredibly high open rate
How high you might be wondering? SMS open rates exceed 99%. Who can resist reading an SMS after all? This makes it the most immediate marketing channel currently available.
2. Unmatched reach
The majority of your customers use their mobile phones for text messages already so your SMS campaign will just be a natural extension of their daily life. Plus they have their phones on them 24/7, in fact, 90% of 18-29 year olds sleep with their phone next to them…
3. It’s quick to consume
One of the most appealing things about SMS for the receiver is it’s concise messaging. Being limited to only 160 characters forces businesses to get their message across fast. Additionally as an SMS is a bite size chunk customers are more likely to read the entire message.
4. It’s quick to send
Many business owners are short on time, so the good news is that planning and sending a promotion via SMS is relatively quick and easy compared to planning traditional advertising. Plus as there are no design elements it’s as simple as typing in your text.
5. Instant deliverability
As soon as you hit send your SMS is well on its way to your reader. Within seconds (under 7 seconds in fact) their mobile will be buzzing away with your latest promotion.
6. It’s reliable
SMS doesn’t need to battle against strict email settings and junk boxes. It’s delivered directly into your customer’s pocket, every single time you send.
7. Send customised messages
It’s easy to personalise your SMS messages with wildcards. This means every message you send can be engaging and targeted to your customer.
8. Learn more about your customers
SMS can work really well as a way to survey customers and collect info about them. Plus if you use Vision6 any replies will automatically update your customer’s profile which carries across to your email marketing. Not a customer? Start free.
Get started with SMS
So now you know why you should be using SMS, your next question might be how to get started. Well we’ve got you covered! Register now for our new webinar, SMS: Marketing at the Speed of Light.
The session will cover off some really awesome examples as well as demo how to send SMS campaigns.
Easter is fast approaching so we’ve just released a range of new templates.
They’re in your account and ready to go. Login and create a new message (you’ll find them under the seasonal templates). Or if you don’t have an account, hop on over to Vision6 and signup free.
We also have a template that is inverted which means you can easily make the bunny in the grass whatever colour you like to suit your own branding. To use the inverted version choose the purple bunny template and change your colours in the component.
Need a little inspiration? Check out this blog post from our Marketing Specialist Kelly Newbery featuring some awesome Easter email ideas.
Easter is a lovely time to take stock of the year so far, spend time with family and as with many seasonal events it provides a great opportunity to email your customers.
Let’s dive right in with 8 ways you can include an engaging Easter email into your marketing mix.
1. Give your customers an Easter treat
Tying your sales and promotions to a seasonal event is a really clever way to boost your email campaign’s relevancy. Here is an example from Oriental Trading who offer free shipping and further discounts to celebrate Easter.
2. Use imagery to enhance your email
The long weekend over Easter is the perfect time to getaway for a mini break. TFE Hotels make the most of this opportunity by offering an Easter sale. And in doing so they use relevant and engaging imagery to help tell their story.
3. Make your customers smile
Using humour is a fantastic way to engage your customers. And one company that nails this every time is JibJab. They use clever puns and funny images to draw their readers in.
Wondering what JibJab is all about? Here’s one the Vision6 Marketing Team prepared earlier
4. Be clever with your subject line
You might be thinking that your products or services don’t particularly lend themselves to Easter promotions. If that’s the case make use of a clever subject line to add timeliness to your email campaign. Here’s a great example from Vintage Cellars.
“Easter treats better than chocolate | 1 Litre Spirits – 2 for $88”
5. Play on words
If ever there is a seasonal occasion to jump on the pun wagon, Easter is it! Here’s an example from EB Games making use of EGGstra relevant words to boost their email.
6. Help your customer’s decide what to buy loved ones for Easter
If your products lend themselves to the Easter spirit then don’t hesitate to suggest them as gifts for your customers. Harry & David do this particularly well with their dedicated Easter Range.
7. Create valuable Easter themed content
If you can target your content to suit the Easter holiday then it’s a great way to provide valuable information to your customers. This is an excellent example from Huggies.
8. Email Easter event invitations
If your business holds events email can be a really effective way to manage the promotion and RSVPs for the event. Master’s Hand use email as a way to notify subscribers about events, in this instance a family Easter egg hunt.
So there you have it, 8 ways to incorporate Easter into your email marketing. We’ve also released some fancy new Easter themed templates to make it easy to get cracking. So what are you waiting for? Hop to it