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How One Company Grew Their Leads by 300% with Text Marketing

In the underbelly of the marketing world, marketing tactics are slugging it out. The competition is intense for both dollars and attention, which makes the fight a never-ending battle. Regardless of who reigns supreme today, victory is just a fleeting moment in time. New contenders emerge daily exuding with scrappiness. There’s a constant struggle to reign supreme. Email marketing has earned a reputation as the longstanding heavyweight champion. As the reigning champ, email outperforms the rest. It’s become the marketer’s go-to move boasting a 3800% return on investment. What’s not to like about that? But the inbox is a really noisy place filled with lots of competition. With open rates hovering around 25%, there’s a lot left on the table. What if there was a way to give your email a little boost? A helping hand to level-up and drive performance?

Think Outside the Inbox

Try thinking outside the box… the inbox that is. With over 7 billion mobile phone subscriptions, there’s some serious untapped potential. The magnetic charm of our mobile devices is too hard to ignore. The average millennial checks their phone 157 times per day. It’s a habit that’s rapidly turning into an addiction. So let’s talk about text message power. With a 98% open rate, text messages are unbelievably powerful. Not only do people read texts, they read them quickly. 90% of text messages are opened within 3 minutes. When you need to get noticed now, text messages win every time.

Two is better than one

It’s not really fair to match email with text as they’re in completely different weight classes. Rather than pitting them against each other, try putting them on the same team. Unconventional? I know. Effective? You betcha. But don’t take my word for it. Check out these supercharged results from combining email with text.

Text message vs email marketing

Case Study #1: Growing your leads by 300%

Our newest BFF Jess used to be responsible for giving life to dirt. Her mission was to sell out an entire development to savvy international investors in record time. After seeing less than ideal results from email marketing, she decided to spice things up with a healthy sprinkle of text. With a 2 week lead in, she created a hype campaign that touched her customers three times a week via email. But when her open rates flatlined and enquiries were replaced with crickets, she reinforced key email messages with a strong CTA in her text messages for the second week of the campaign. Just by adding a text message component, she noticed 433% more opens and successfully landed 300% more leads. Oh and this superhero did all that in just 4 short weeks.

Real Estate Text Marketing

Jess used text marketing supercharge her campaign.

Now that you’re convinced text message and email is the perfect combination, what are you waiting for? What’s that? Don’t have your audience’s phone numbers? Not such a big deal. Here is how one business grew their text message database by 4,750 customers in less than a week.

Case Study #2: Growing Your Text Database from 0 to 5,000

Seattle Sun Tan was able to generate almost $200,000 in new sales during the first month of their text message marketing campaign. Their first objective was to capture their customer’s mobile phone numbers, and in the process, get their permission to send them text message deals from Seattle Sun Tan in the future. To do this, the company promoted an incentive via email offering customers $20 off their next tan by simply texting “TANS”. In the first week of the campaign they were able to get 4,750 customers to opt-in with a 57% redemption rate. Talk about impressive results! Marketing is all about experimenting with different messages and different platforms until you find your ‘AHA!’ moment. Those moments can often be few and far between, so don’t be afraid to push the boundaries. If you are ready to skyrocket your campaigns, why not try out our enhanced text features with your Vision6 account and watch the leads start pouring in.

How to turn your content calendar into a money making machine

Instantly make more money by knowing how to work your calendar with email marketing.

As marketers, we face big challenges. Sometimes it’s working on the fun, creative stuff that feeds our souls. And other times it’s working on herculean tasks like bringing home the bacon. Strategically, marketing efforts are aimed at driving revenue and growth, but that’s no easy task.

With all the noise in the inbox, you need something pretty awesome to say or you’ll end up in the trash! With swipe happy index fingers, you’ve got to grab your readers in just a few seconds. And then you’ve got to deliver on your promise to change their lives. No pressure.

Finding a great reason to stay in touch can be tough. Whether you’re selling products, services or dreams, here are three tested tips to keep talking all year long and turn those conversations into cash. We’ve also created this handy 2017 cheat sheet with the hottest dates to remember and some ideas to make them memorable.

1. Learn how to spot the money.

You probably already know about the usual suspects. You know the ones. Valentine’s Day, Mother’s Day and Christmas. If you’re already running these promotions in your business, congratulations. If it works, don’t fix it. Hallmark did it first, but there’s no reason you can’t do it better.

But let’s think bigger. The calendar has plenty of reasons to connect with your customers. Get creative with fun dates like April Fool’s, St Patrick’s and Halloween. You can create special offers, contests or even publish tips for having fun on this special day.

2. Consider a worthy cause.

No matter what line of work you’re in, try aligning yourself with a meaningful charity or social change movement like Movember. To help you decide on your perfect match, start by asking yourself who your ideal customers are. Are they males 25-55 or are they die-hard Earth lovers? If it’s the latter try bringing out your best spandex for the National Ride to Work Day.

When companies do the right thing, people can’t help but pay attention. Both employees and customers love getting involved in something meaningful. And you can have some fun with it. There’s heaps of creativity lurking inside social change. Plus giving back is easier than you think. Baking cupcakes to save a basket of adorable puppies? Bring it on!

3. Start planning well in advance.

Don’t worry. You don’t have to run a promotion for every single calendar event. But when you find one that fits, don’t leave it until the last minute. As the Girl Scouts wisely shared, “Be prepared.” After deciding which dates make the most sense, build a workback schedule with themes, content, special offers and campaign schedules.

One email isn’t going to cut it. Getting the most out of any promotion requires a targeted and well-crafted email series. Start by creating stunning emails that readers can’t ignore. Plan for mobile design first to catch readers on the go. And then test, test and test again. Fine tuning your email will make your promotion a cracking success and send revenue through the roof.

Looking for the perfect dose of inspiration? The Vision6 team has you covered with an impressive collection of creative email templates to suit every occasion. Our awesome templates are mobile-friendly and fully customizable. Pick your free template now and start planning your promotional calendar.

Samantha Shah

Posted by:

Samantha Shah
Chief Marketing Officer

The Ultimate Guide to Email In Australia

Geographic boundaries are a thing of the past. As marketers extend their reach, they need to think about how to go beyond their domestic market. And going global isn’t new or a fad. According to a study by Lionbridge 64.1% of respondents say they handle global campaigns at their corporate headquarters.  

When emails cross borders, it’s vital to understand the nuances of each country, including the local laws, cultures and technology. When it comes to email marketing Down Under, we’ve got you covered. We partnered with our friends at Litmus and analyzed over two years of Vision6 email marketing metrics to share what’s hot in the land of Oz!

 

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Posted by:

Zoe Beath
US Head of Marketing

Posted on in Email Marketing
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