Everything we do at Vision6 is centred on making email marketing easy for you. But sometimes you might need a little help.
Now it’s easier than ever to access help when you need it thanks to the launch of our new help centre, which is powered by the leading support software Zendesk. You can still access help the same way by clicking on the help link at the top right of your account.
As well as a brand new look, the help centre has some awesome improvements that make self help really easy:
- Powerful search function – easily find the answer to your questions
- Extensive ‘how to’ docs written just for you
- Getting started guide for new customers
And the best thing is that if you can’t find what you need you can ask a question however you like…
Send an email
Live chat with
Send a message
Tweet us at
Talk to support
over the phone.
Stop by the new centre and say hi!
Last week saw the annual Email Marketing Summit Australia (EMSA) come and go for yet another year. It was great to have so many email marketing enthusiasts come along, thank you to all that joined us for a day of email inspiration. I thoroughly enjoyed hosting and we hope you enjoyed the day.
There were lots of great speakers and from my perspective, as someone who uses email marketing every day, there were plenty of take aways. Some of the highlights for me were:
Designing emails for a multi screen environment
Ben Stokes from JuniorCru spoke about the 5 latest trends in email design. It’s always good to get the background to these trends so you have a better understanding of why you should (or shouldn’t) adopt them.
Trend 1 – responsive email design. This one is a given in today’s mobile dominated world.
If you want to learn more about responsive email design our Marketing Specialist Kelly Newbery did a session on this at EMSA in 2013 which can be viewed here.
Trend 2 – flat User Interface (UI). I am knee deep in flat UI myself these days and it was great to see some inspiring examples of this. Flat design encourages interactivity and engagement both when it comes to emails and website design and involves removing huge bevels and drop shadows to show that things are clickable.
Trend 3 – better transactional email. Gone are the days of a simple receipt email because transactional emails are now a key part of the marketing lifecycle.
Trend 4 – video in email. Video is often shied away from but going forward this may not be the case. A recent stat showed that HTML5 video is supported by 58% of email clients (that’s nothing be be snuffed at).
Trend 5 – animated GIFs. I love a great animated gif in an email. It can be so subtle and yet make such an impact and Ben showed some great examples of this.
Email beyond marketing
Andre Eikmeire from Vinomofo gave a really inspiring presentation about how they tackle their transactional emails.
He opened with “Be Human” – so simple but something we often forget. This is something that I will definitely take away from the session and keep top of mind when next crafting an email. We are all guilty of getting caught up in our own jargon and Vinomofo have been very successful in cutting the BS and just being human. Andre made the point that when he writes an email he writes it as if he is writing it to one person, his best mate. This really helps them get the human element right. And who doesn’t love a bit of email marketing love at a conference, Andre had us all hugging in the aisles
Real email marketing challenge
At EMSA this year we added the challenge which saw two digital agencies, Klyp and Traffika, go head to head. The concept was that each team had 5 hours to come up with some real world campaigns for our make believe company, Ninja Juice, who was struggling with sales targets due to a poor performing marketing manager. You can find out more about the challenge and NinjaJuice here.
Klyp focused on the rename of the juice cleanse program to the FREE NinjaJuice Green Belt Challenge. It was a completely automated, rule based email campaign driving healthy living and an experience, rather than just pushing product.
Traffika went down the route of getting back to their core strategy and focused on
- List cleansing & segmentation,
- List acquisition (i.e. Facebook competition)
- Database messaging (i.e list nurturing, purchase behaviour, loyalty program updates)
- Content amplification & new customer reach (i.e Facebook custom audiences, Outbrain native ads)
- Audience & channel insights (i.e creation of key personas)
Traffika took out the crown of the real email marketing challenge winner on the day and wasted no time and was soon celebrating backstage.
Each team did a great job with their strategy and campaigns in such a short amount of time. Well done to both teams!
From an email marketing perspective, I was able to take a lot from the day. EMSA gives us the opportunity to see some great things other people are doing and learn how we can incorporate these real world examples into our own campaigns.
Check out all the photos from the day and make sure you tag yourself!
If you’re a customer or subscriber to our blog, you’d have noticed that we’ve been working hard to make it easier to create beautiful emails with Vision6. In the last few months we’ve given our drag and drop editor a facelift, re-jigged the HTML editor, added an image editor and upgraded all of our templates to be mobile friendly by default.
But personally, this latest release is what’s gotten me the most excited and I think you’ll be pretty excited too. Because the aim of the game is to easily create emails that look great.
And creating beautiful emails has just gotten a whole lot easier thanks to our brand new templates and upgraded Files and Images Manager.
Check out our video for a taste of our awesome new templates (all mobile friendly of course) and see how easy the new File Manager is to use.
Want to know more? Read on…
Create beautiful emails with our professionally designed templates
Do your emails need a bit of a refresh? Are they starting to look a bit dated? Or maybe you’re looking for inspiration for your next campaign!
Well you’re in luck because our recently released 70+ email templates are super easy to customise. Jump into your account to check them out. Doesn’t matter if you don’t have an account just create a free trial to have a look-see.
Plus easily keep your files organised
So what does the upgraded file manager mean for you? Well, the files and images manager is where, you guessed it, you manage all of your uploaded files in your account. Whether they’re images, word documents or PDFs this is where they’re kept and organised.
This overhaul is going to make your life a lot easier. Below are my 4 favourite improvements:
1. Select multiple images (great for bulk deleting / moving images)
2. Save time by dragging files straight into the image manager
3. Easily rename, copy, delete and move files
4. Browse a selection of stock images and buttons that are free for you to use
As you can see there’s been some exciting changes. If you’re an organised nut like me you’ll have fun with this upgrade! Login to your account to check it out.
Want to check out our new templates or File Manager but not a customer? Start free today.
P.S Do you have any ideas for other types of templates? We’ll be regularly adding more so share your thoughts in the comments sections below.