First impressions count.
Whether you’re on a first date, job interview or sending your very first email these impressions are long lasting.
So when someone subscribes to your newsletter you get a one time chance to make a cracking first impression.
This is your time to shine and the best way to do it is to send an awesome welcome email.
Why are welcome emails so important?
Well, it’s not just about making a good first impression but they’re also important because welcome emails tend to have a higher open rate compared to other types of emails.
Which means this really is an email marketing opportunity not to be missed!
Here are 3 tactics that top notch welcome emails use (with a couple of bonus tips along the way).
1. Be personal
If you’ve collected details about your subscriber in the signup process use them! David Jones personalise their emails with first names, gender and shopping interests.
Here’s an example of the welcome email I received as a female interested in fashion versus one my colleague who is interested in menswear received.
Bonus tip: David Jones make good use of their pre-header text by asking subscribers to add them to your address book. Pre-header text is often wasted on ‘view online’ or ‘unsubscribe’ links. It’s refreshing to see it being used to help make sure their emails don’t end up in junk boxes.
Another good tactic used in this campaign is the Call To Action ‘start shopping’, to drive customers back to the website to make a purchase.
2. Reward your new subscribers
Using an incentive is an effective tactic to help get people to subscribe to your newsletter.
But do you know what I personally love? An unexpected reward for signing up. I got such a pleasant surprise when I received this email from Levis.
Bonus Tip: Don’t forget to use your manners! Specifically thank the new subscriber, it’s a big deal that they’ve invited you into their inbox.
3. Set expectations
Let your subscribers know what sort of stuff you’ll be sending and how often you’ll email them. Groupon do this particularly well, because not only do they let you know how frequently they’ll email you (daily) and exactly what you’ve signed up for (Brisbane newsletter), but they also give you a sample of what you’ll receive. Expectations are clearly set and later delivered upon.
Create your own welcome email
It’s easy to create a welcome email in Vision6. And the best thing is you can automate the process, so once it’s set up you don’t need to manually send the emails.
Check out this in system demonstration to learn how to automatically trigger a welcome email to your new subscribers.
I’d love to know if you have any other tips for creating welcome emails that engage customers? Share any comments below.
Recently there has been a lot of discussion about the Heartbleed vulnerability, which is a serious bug that has been identified in the OpenSSL cryptographic library.
We have no reason to suspect that any Vision6 data was compromised by the vulnerability and our servers were quickly updated to fix the issue.
But this does serve as a timely reminder about the importance of account security.
There are a couple of easy things you can do to help protect the security of your Vision6 account (and other online accounts).
1. Use a complex and unique password
It’s important to use a unique password for all of your different accounts. This protects your Vision6 account if any of your other accounts are hacked.
When selecting a password make it complex and include a combination of letters, numbers, symbols and capitalisation, because this will make it harder for computer hacking software to ‘guess’ it.
First and foremost if your password is ‘password’ stop what you’re doing right now and CHANGE IT! This is one of the most common and easily guessed passwords. Check out the top 25 most common passwords from 2013, you might be surprised what makes the list.
In saying that, I don’t know many people who can easily remember a password of random letters 18 characters long.
Don’t be afraid to use a word you’ll remember, but just come up with a rule. For example replace every S with $ or O with 0.
2. Change your password regularly
Although recent studies found 38% of people would rather clean the toilet than change their password, it is important.
The reason being is that if you don’t change your password and it is compromised, whoever has access to it could stick around for months gathering information without you even knowing.
Changing your password regularly reduces this risk.
3. Don’t share your passwords with anyone, instead set up individual accounts
If you’ve set up your Vision6 account and everyone just uses the one login, you’re putting your account at risk.
Instead set up each individual as a user so you can ensure if they leave the company they won’t continue to have access to the account. You can also see a history of each account user’s actions.
To do this login to Vision6 and select Account > Users > New Account User.
4. Two-Step Verification
Using Two-Step Verification adds an extra layer of security to your Vision6 account. It is the golden standard for online security and you’re probably already using it for your online banking.
Once switched on it requires you to enter your password AND a security code sent to your mobile phone.
When you sign in, you can select not to receive a code again on that particular computer for 30 days. You’ll still be covered, because we’ll ask for codes when you or anyone else tries to sign in to your account from other computers.
If you want to turn on Two-Step Verification for your account please let us know via the Knowledge Centre.
Keep online security top of mind
If you have any questions about your Vision6 account please get in touch or drop us a note in the comments section below.
Over the years we have had lots of feedback on our drag and drop editor. Some good and some not so good. You’ll be pleased to know that the drag and drop editor has just received an upgrade. Over the next week you will see the new email editor available in your account.
As you might imagine, in my role at Vision6 I get to create a lot of emails and I am really excited about these changes… and I think you will be too.
Here are some of my favourite improvements.
Kick your send anxiety to the curb with the new quick test send
As someone who suffers from send anxiety I really love this. It’s now easy to send yourself a test at whatever point you want during the design process. This means you can send with confidence. Simply click the new send icon and type in up to 10 addresses to send a test of your email to. And you will notice you can do an automated Email Client test or send to your list straight from this menu as well.
Convert old templates to be mobile friendly in the shake of a lambs tail
If you’re editing an email that you created in the old editor it may not be mobile friendly straight away so just click on the mobile icon and convert your email. It might impact your layout a little bit. If it does you should be able to make some quick changes to get it looking good.
Consistent components that simplify your design process
The new editor gives you more control over your image and paragraph styles. Best of all there are more custom options to ensure your email looks exactly how you want it to.
A couple more key improvements include:
- All fonts are now in pixels not sizes
- Custom padding on images
- Component settings are consistent with each other
- Images can be centred within components
- Image aspect ratio is locked so your images won’t look distorted
- You can now have different image sizes in paragraph components
Also all the default components have been updated with better fonts and padding. So if you add a component you can rest assured it’s going to look good and be consistent. This means less work and a better result.
A few extra elements to help preserve your precious email design
We have made our drag and drop editor a bit more foolproof so that you can’t accidently break your email width.
You also now have the ability to lock the drag and drop template you create into a certain layout. To do this make sure the ‘enable customised layout’ option isn’t checked. If you do want to have a multiple column layout simply check the ‘enable customised layout’.
Lastly, we know you have been hanging out for new templates so the good news is you can soon say hello to some new professionally designed email templates. We will be releasing these new templates shortly after the new editor.
If you have any feedback on the new editor or any other product feature let us know. We love hearing from our customers on how we can make the product better.