Improve your email campaigns with our new Google Analytics integration

Reports Laptop

We’ve integrated Vision6 with Google Analytics which means you now have even more data at your fingertips to better measure the success of your email campaigns and grow your business.

Find out how many subscribers click through to your website, the number of pages they visit, and what visitors become paying customers.

First things first, here’s the basics to get you started…

To start tracking your emails using Google Analytics set up link tracking within the Vision6 system using our Google Analytics integration.

Don’t already have a Google Analytics account? Sign up for free, it only takes a few seconds.

View and monitor your email campaign performance in Google Analytics

Once you have link tracking set-up, you can start to see how your individual email campaigns perform.

In the navigation pane on the left hand side click on: Acquisition > Campaigns > All Campaigns.

From here you can see metrics, such as total visits (sessions), unique visitors (new users), and how many pages (pages/session) those users visited, that arrived at your website from your email campaigns.

In addition to that, if you set up ‘goals’ in Google Analytics, you can measure when visitors complete a specific action (conversion) to become a customer. This could be anything, such as subscribing to your newsletter, signing up to an event, or making a purchase.

Google Analytics Campaigns

See how far your emails are reaching

In the left hand navigation panel in Google Analytics click: Audience > Geo > Location, to see a map of where your users are located (to city level).

This report is great for a number of reasons; from informing product distribution, to determining the right time of day to schedule emails. Knowing where your visitors are located can help reach more people at the right time.

Google Analytics Location

To specifically see visitors clicking through from your email campaigns you will first need to create a filter, by adding a segment:

  1. Click ‘Add Segment’
  2. A ‘New Segment’ button will appear underneath – click the button.
  3. Click ‘Traffic Sources’ from the menu on the left.
  4. In the ‘Medium’ field, select ‘exactly matches’ from the ‘contains’ drop down menu and type in ‘email’
  5. Hit ‘Save’

Now you will be able to see the reach of your email campaigns compared to other channels.

Google Analytics New Segment

By taking some time to set up simple, basic campaign tracking in Google Analytics, you can quickly and easily monitor the success of your campaigns and use these new insights to improve your future campaigns.

We’ll post more tips on advanced reporting soon, such as setting up campaign codes and goals to track conversions.

In the meantime, if you are already using Google Analytics to track your email campaigns, I’d love to know how you have improved your email campaigns? Please share in the comments section below.

Lauren Duffy Digital Marketer 

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Lauren Duffy
Digital Marketer


Our designer is heading to Silicon Valley

Golden Gate Bridge
In August of 2015, I was selected to join a cohort of 20 young people on a tour of Silicon Valley.

Startup Catalyst aims to inject some entrepreneurialism into the Brisbane tech scene by exposing capable young folk to the fast-paced tech world around San Francisco.

What an honour to be chosen. I can’t wait!

The Cohort

I’m the only one coming predominantly from a design background. Most of the cohort seem to be super skilled programmers, with a few even studying mechatronics and robotics.

I’m stoked to be chosen despite lacking some of the development and engineering capabilities of my peers. But design also has a key role to play in the success of the Brisbane tech scene.

No doubt I’ll be applying some Lean UX methods and guerilla user testing. And I’m looking forward to bringing these ideas back to Vision6.

The Tour

The bulk of the trip sees us visiting the campuses of some of the biggest tech companies in the world, including Facebook, Apple and Google.

In the middle, we’ll do a startup weekend. We’ll form a team around a startup idea, validating the idea and build a prototype, and then pitch the startup to a panel of judges. Sure to be an amazing experience.

After the Trip

When I get back I’m looking forward to bringing innovation from Silicon Valley straight into Vision6. Plus a big goal of mine is to be able to respond quickly to user/customer needs. And I have a feeling the trip is going to provide some great inspiration.

If you want to stay in touch while I’m away make sure you follow us on Twitter, I’ll be keeping everyone posted! And subscribe to our blog to make sure you don’t miss out on the post-trip wrap up.

Jack Hallahan

Posted by:

Jack Hallahan
Product Designer (UX and UI)

Posted on in Vision6 News

It’s all about Email. The 2015 Email Marketing Summit

Are you looking to kick more email marketing goals? Higher open rates, more engagement, better ROI or design improvements?

Then let us help you get there.

The Email Marketing Summit Australia (EMSA) is Australia’s premier email marketing event, designed by email marketers for email marketers.

This year’s international keynote is unquestionably a world class email marketer. Winner of the 2015 Email Experience Council (EEC) Email Marketing Thought Leader of the Year award, Justine Jordan is an email critic and Marketing Director at Litmus in Boston.

In her opening keynote, Justine will explore the concept of uniting form and function to create email experiences.

Need a bit more convincing? Check out our top 5 reasons why this is THE event to attend for all things email.

1. Keep on top of the latest topics and trends in the world of email marketing

From creating genuine email experiences to advanced data strategies, the EMSA 2015 program is focused on the most pertinent challenges faced by email marketers today. View the program

2. Learn from the experience of 12 email marketing experts

EMSA 2015 will feature an international keynote plus 11 local and interstate experts including Litmus (USA), Canva, Pillow Talk, Brisbane Powerhouse, Vision6, Nimble and more.  View all speakers

3. Engage with speakers through Q&A time and during the breaks

Our speakers are all real life email marketing geeks! Tap into their wisdom through Q&A time, the breaks and complimentary networking drinks at the end of the day.

4. Meet and mingle with over 250 email marketers from around Australia

Whether you share a passion for subject lines, geek out over data, are captivated by content or simply love a good looking email – you will find plenty of peers at EMSA who feel the same!

5. Outstanding value for money

The $195 early bird rate not only gives you 8 hours of email content, 250 email gurus to chat to, 2 catered breaks and lunch. You will also get to enjoy an end of event drink or two from the Sky Room Terrace with a full view of the city skyline!

Convinced? We hope to see you there.

When: Thursday 29 October
Where: Brisbane Convention and Exhibition Centre
Cost: $195 Early Bird | $295 Full Fee | Buy 3 tickets and get your 4th ticket free!
Full Details: www.EMSAustralia.com.au

If you need to convince the purse string holder, check out our handy one pager containing all of the essential EMSA 2015 information.

Kelly Newbery

Posted by:

Kelly Newbery
Content Marketing Manager

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