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Improve Email Response Rates: Simply End Your Emails With This 1 Word

Email, just like life, is both beautiful and complicated. Sent from one human to another, it can build relationships that last a lifetime. It’s a staple of every office and serves as a catalyst to driving progress. Globally, the world …

Posted on in Email Content, Response and Conversion, Tips and Tricks Tagged , , ,

How to work smarter with agile marketing

The interesting thing about the agile mindset is that most marketers are intrinsically already agile. We’re highly responsive to the market, plus we make decisions and execute on them quickly.
But we can always do better, which is why I want to share some key takeaways from Agile Marketing Unpacked to help you and your marketing team become more agile.

Posted on in Industry News, Response and Conversion, Strategy and Planning

How to resend an email to non-openers the smart way

If you send an email and it doesn’t perform as well as you hoped, should you resend it to people who didn’t open it? On the plus side, some people who missed it or were too busy to open it the first time might take a look and you’ll get a few more opens, clicks and (hopefully) conversions. Here’s some tips for how to get re-sending emails rights.

Posted on in Email Marketing, Response and Conversion, Tips and Tricks
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