How to test your email and fix issues before you send

Designing emails can be hard! You can spend hours on your design only to find out after hitting the Send button that your email doesn’t look how it was meant to. There’s space where there shouldn’t be and some of …

Posted on in Deliverability, Email Design, Tips and Tricks

Are you doing enough to reach the subscriber’s inbox?

New figures recently released by Return Path show Australia leads the Asia Pacific region in terms of permission based emails being delivered to the inbox. The Global Email Deliverability Report 1H 2011 reveals Australia‚Äôs inbox placement rate (IPR) for the …

Posted on in Deliverability, Email Marketing, List Management

Email Message Delivery (and Races)

A few weeks ago, DELL organised a go-karting event that we took part in. The teams were made up of drivers working in various markets but all were there to race. The track was very interesting, plenty of curves, but …

Posted on in Deliverability, Email Marketing, Tips and Tricks
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