About the Metrics Report

The Email Marketing Metrics Report Australia is a series of reports produced by Vision6 every six months on the Australian email marketing landscape.

This report aims to:
1. Help marketers gauge and improve their email marketing results by providing comparative benchmarks.

2. Uncover trends, provide observations and identify factors that could have the biggest impact on the success of your email campaigns

Data Source
This report includes data from over 225 million messages which were distributed via 95,000 sends by predominantly Australian based companies.

We have excluded campaigns with less than five email addresses to minimise data distortion. We also excluded all emails sent by our resellers and corporate networks.

What's included in this report

To make this data as useful as possible to professionals implementing email marketing, we have focused on a number of key metrics that are both informative and useful, including.

Metrics Report Archive

Like to view Metrics Reports from the past? We’ve got reports going back to 2006.

What would you like to see in future reports. We are always looking at ways to improve the Australian Email Marketing Report. So, if you have any new statistics you’d like to see in this report contact us.