Crafted by: Sydney Metro Public Communications Team
What’s this about?
Sydney Metro is Australia’s biggest public transport project. The purpose of their email series was to communicate project benefits and inform all their stakeholders on any important updates. In order to do this, the design focus was on video and image-led content to engage the audience and prompt greater click-through to their website.
Why we love it
They achieved exceptional results overall. The design is simple and easy to read. The email campaign series was a great use of email marketing as part of a multi-channel strategy.