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    4 Vision6 features you might not know about

    Yesterday, I learned that I can unlock hidden animations on my phone by going into my settings and tapping the About Device button. This blew my mind and consumed my life for the next 3 days. When I finally came out of the rabbit hole I wondered, what other secret talents could my applications be hiding?

    As marketers we have a plethora of applications that are constantly evolving and it’s only natural that we might overlook a few of the features within it. To save you from self-discovery, we’ve compiled a list of things you might not know Vision6 can do.

    SMS marketing

    One of the great perks Vision6 customers have is the ability to compliment their email campaigns with an SMS component. It’s a feature that sets us apart from our competitors and there’s a really good reason behind it. With exceptionally high open rates (98%!) and immediate results, SMS marketing remains one of the top performing channels for brands across all industries.

    One of the best features of our integrated SMS platform is capturing responses directly into your contact list. The responses can be one word or you can collect multiple fields of data like first name, last name or email. Our advanced automation feature would then allow you automate actions based on the responses captured.

    Google Adwords and Facebook Business

    Remarketing campaigns can be time consuming, expensive, and you run the risk of fishing in your own pond. You might be surprised to learn that by hooking up your Facebook Business and Google Adwords accounts to your Vision6 account will not only expand your reach to new audiences but help you save up to 40% of your remarketing budget.

    Facebook

    The Vision6 + Facebook Business integration syncs your customer lists in real time, allowing you to build a lookalike audience based on the demographic and behaviour of your customer list. By targeting the lookalike audience and excluding your customer list, your ad spend is 100% focused on potential customers.

    Google Adwords

    Did you know that 97% of people who visit your website aren’t ready to take action? Bring them back and convert more with our Vision6 + Google AdWords Remarketing integration. You can save up to 40% of your marketing budget by strategically targeting new customers and excluding your Vision6 database.

    Conditional content

    The Vision6 marketing team love conditional content. We’re total fans because instead of sending 5 emails to 5 lists, we’re able to send multiple variations of one email to different segments with the content most relevant to them.

    For example, you work for a music venue want to promote your upcoming events, you have one master list that consists of 20% rock fans, and 80% 90’s flashback fans. Instead of creating the same email twice, each displaying the different genres of gigs, you can create the one email that displays different content for different segments. You can apply conditions to both entire and specific components.

    Create a poll using forms

    Imagine you’re a restaurant that’s working on a new menu. You have a loyal customer base and you want to make sure you’re giving them more of what they like. But what do they like? The easiest way to find out is by asking!

    Vision6 allows you to send polls to your database using forms. It’s as easy as logging into your account, accessing web forms and selecting customer poll. You can create radio button fields and include as many questions as you want.

    These are just few of the Vision6 features that might help you get your job done faster. Are there any features you’d like to learn more about? Let us know in the comments below 🙂

    Jess Pantalleresco
    Author

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