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SMS marketing is an important communication channel for marketing. But if you haven’t done it before, it can seem difficult to get started. Often I hear marketers talk about how SMS marketing isn’t right for their business. Or they’re worried about customers responding negatively to their messages.
And these are valid concerns. However, when done properly SMS marketing can be a very effective communication tool for businesses of all sizes.
Benefits of SMS marketing
So if you have a message you want customers to see as soon as possible, sending an SMS is an excellent way to go. But before you jump in, there are a few things you need to know.
Just like email marketing, SMS marketing is permission based. So it’s vital to have consent and comply with anti-spam legislation. Here in Australia, the Spam Act 2003 incorporates email and SMS marketing with the same basic requirements applying to both.
Australia’s governing body ACMA provide good advice for adhering to anti-spam legislation around consent for SMS marketing. Plus Vision6 takes the worry of processing opt out requests off your hands as this happens automatically with the capture of SMS responses from your campaigns.
SMS marketing is a whole lot more than sending sales and promotional messages to customers. In fact, if these are the only SMS messages you’re sending to customers, you may need to reassess your SMS marketing. SMS is also a great option for:
People tend to be more protective of their mobile phone than they are their email address. This is mostly because it’s considered a personal device reserved for communicating with friends and family. So be mindful how you start communicating with people via SMS.
What are your thoughts on SMS marketing? Are you using it to communicate with customers? And what are your experiences as a consumer? Share your stories using the comments section below.
P.S. Stay tuned for my next post on SMS marketing and how it can support your email marketing.
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