Email Marketing Summit Australia Virtual Event
EMSA Virtual Event
19th November Save Your Seat
Once your email is starting to look nice and you have started improving your email by implementing some of the most basic design principals there are a number of things you can do to really make your emails more appealing and effective. You don’t need to be a designer to complete these very simple design tips, you just need to get started!
Now this doesn’t necessarily mean you need to become a designer, just start becoming conscious of what looks good and what doesn’t.
So I’m going to make this one really simple and give you my opinion on the best way to structure an email – take it or leave it.
Your email design should be honed to achieve your single most important objective. Below are two examples. Both of these emails effectively communicate their main objective and encourage you to act. One thing to note is that having one objective doesn’t mean you can’t include more than one message as with Photojojo you just need to make sure that your main objective is what dominates.
If your company has a personality that it is trying to communicate (and most do) brain storm how you can reflect this in design. Here are two examples:
So I didn’t name this point ‘test your emails’ because I knew you would not read it. It sounds boring but seriously – why go to all the bother of creating an awesome looking email if it looks all ugly and broken to half of your audience? There is this great tool called Litmus that you can use (it’s also integrated into the Vision6 system) or you can do it the hard way and sign up for 5-10 different email accounts and send it to yourself.
Throw the rule book and all of my advice out the window if you get a truly unique and inspired idea that you know will work.
This is not a cop-out tip. I’ve written this point because I believe it and have seen it work. You know your audience!
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