Email Marketing Metrics Report

Boost the impact of your email campaigns with tips from the Email Marketing Metrics Report. Use email marketing benchmarks as the place to start your customer testing.

This chart shows the Top 5 Email Clients people use in a desktop and web accessed email environment.

Your next step:

Over the years, web accessed email clients have overtaken desktop clients in popularity as people and businesses move their applications into the cloud. If you have any doubt as to how your email will appear in your readers’ email clients, test them.

This chart looks at all the Open Rates for each send, then calculates an overall average. Compare the overall rate with your industry using the drop-down.

Your next step:

Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send-from name. Here are some tips on improving your open rate.

This chart looks at Bounce Rates for each send then calculates an overall average. Compare the overall rate with your industry using the drop-down.

Your next step:

Bounce Rates are often used as a key measure of deliverability and include permanent and temporary bounces. Temporary Bounces usually refer to email addresses that are temporarily unavailable because the server is busy or the mailbox is full. Permanent Bounces usually refer to email addresses that are incorrect or are no longer active. Here are some tips to keep your lists clean and reduce your bounce rate.