Email Marketing Metrics Report

Boost the impact of your email campaigns with tips from the Email Marketing Metrics Report. Use email marketing benchmarks as the place to start your customer testing.

40

Emails opened on mobile

45

Emails opened using Gmail

35

Average email open rate

37

Day of Highest CTR - Monday

Mobile vs Desktop vs Web Accessed Email

This chart shows the popularity of the different platforms people use to open their emails.

Your next step:

Mobile has become the most popular platform that people use to open their emails, showing how important it is to have a responsive email. All Vision6 templates are responsive and therefore mobile-friendly.

Top 5 Email Clients

This chart shows the Top 5 Email Clients people use in a desktop and web accessed email environment.

Your next step:

Over the years, web accessed email clients have overtaken desktop clients in popularity as people and businesses move their applications into the cloud. If you have any doubt as to how your email will appear in your readers’ email clients, test them.

Email Sends by Day

This chart displays the total amount of emails sent on each day and the respective average open rates. The data below is for the previous six month period.

Your next step:

All weekdays are seeing quite even open rates with a decrease on the weekend. Importantly, find out what works best for your audience by trying to get to know their preferences. Then test, test, and test some more.

Open Rates

This chart looks at all the Open Rates for each send, then calculates an overall average. Compare the overall rate with your industry using the drop-down.


Your next step:

Open rates vary by industry. It’s important to look at the benchmark for your industry as well as your performance. Open Rates are dependent on many things including the health of your database, your subject lines, and your send-from name. Here are some tips on improving your open rate.

Click-Through Rates

This chart looks at the Click-Through-Rates for each send then calculates an overall average. Compare the overall rate with your industry using the drop-down.


Your next step:

Click-Through-Rates (CTR) fluctuate from industry to industry with some sitting well below and some sitting well above the industry average. The best way to increase your CTR is to make sure that your content is highly relevant and interesting. Experiment with different types of call-to-actions including text links, buttons, and image links to really grab your readers’ attention.

Bounce Rates

This chart looks at Bounce Rates for each send then calculates an overall average. Compare the overall rate with your industry using the drop-down.


Your next step:

Bounce Rates are often used as a key measure of deliverability and include permanent and temporary bounces. Temporary Bounces usually refer to email addresses that are temporarily unavailable because the server is busy or the mailbox is full. Permanent Bounces usually refer to email addresses that are incorrect or are no longer active. Here are some tips to keep your lists clean and reduce your bounce rate.