Email Marketing Summit Australia Virtual Event
EMSA Virtual Event
6th November Save Your Seat
Grab your subscriber’s attention with personalised content.
Subscribers, heck people, respond better to you and your message when they think you are paying them special attention and speaking to them. Get their attention and respect by personalising your emails.
Personalising your emails is a breeze with the Vision6 wildcard and Conditional Content features. Wildcards work just like a mail merge and let you customise your emails with information in your database. Use their name in the subject line to get their attention, right from the start. Then tailor the information they see all through the email.
Email message personalisation in its purest form is to greet your reader by their name. Speak to humans, not the inbox. It makes your readers feel special and like you’re talking directly to them, and it’s easy to do with Vision6 wildcards.
You’re not just restricted to names, use wildcards to tailor the information that your readers receive in their email. For example, show them the details of their closest store or related items to their last purchase.
For a truly personalised experience, Vision6 allows you to customise images and links, as well as text. Provide a photo of the subscriber’s personal sales rep. Link to unique documents for each subscriber, like invoices or contracts.
Don’t miss the mark with the easy to use fallback option. If the field you are using as a wildcard is empty, Vision6 will replace the blank space with your chosen fallback text.
When you know your subscribers you can deliver the right content to the right people. Vision6 advanced segmentation allows you to quickly and easily segment your data to gain a better understanding and then create more personalised emails.
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