What Services to Offer in Your Packages
Once you’ve set your package and price categories, let’s talk about the services you can offer.
Email Marketing Strategy
You’ve got the marketing expertise, so step your clients through the process of establishing goals, objectives and KPIs for email marketing. Identify how the email campaigns can be used as part of an integrated marketing approach. Then identify the target market, the messaging and imagery, list of related assets, scheduling and key success measures. (See more about the best KPIs to track here.)
Grow & Maintain Lists
Managing lists can be one of the most time consuming and tricky elements of email marketing, so why not make your clients lives easier by taking it off their hands. (They’ll love you for it!) Start with an audit of their database, considering what type of contacts they have, how long they have been there and what their level of engagement is like.
Collate clients’ audiences. Vision6 has a range of integrations, meaning you can collect event registrations, e-commerce customers and database lists all in the one place. Help clients grow their lists by including a signup form on their website or through gated content.
Segment their database based on demographic, behavioural and geographic insight to help you both get a better understanding of the audience and boost their email results with segmented emails.
Design Email Templates
Email templates are a great inventory for growing loyalty and revenue! Custom design templates for your premium clients, or provide template packages for them to personalise.
If you’ve got the in-house expertise you can create unique HTML templates for your clients. If not, use an email platform, like Vision6, with a solid drag-and-drop editor to build the templates or customise the templates provided.
With an estimated 304 billion emails sent daily your clients’ emails need to stand out with good design! Make sure your email platform has all of the components to create any email you need, like paragraphs for your story-telling copy, clear and compelling call to actions, images to make eye-catching designs, and a one-step video component to boost click-through rates. Also, that you can easily add or create templates then share them into your client’s account.
(Get tips on great design or be inspired with beautiful email designs.)
Create Email Template Bundles
When creating your email templates, consider the email categories and how you could bundle your email templates. These could be sold as one-off packages or as services.
Newsletters
Marketers rate newsletters as the highest performer for securing and nurturing leads, and also a close second for converting leads!
If these are your client’s goals, then creating and sending a regular newsletter could be just the thing!
Event Campaigns
Whether they’re trying to sell out an event, or make sure everyone turns up, or both, email marketing is the answer.
So give your clients a ready-made campaign that will get it done.
Welcome Emails
Welcome emails see more than three times the transactions and revenue per email over regular promotional emails.
So help your clients strike while the iron is hot with a series of instant welcome emails.
Lead Nurturing Emails
Help your clients build on audience enquiries by creating a series of templates outlining the information they need to move from interested to purchase.
Triggered & Automatic Emails
Automated emails get 119% higher click-through rates than promotional emails. So whether your clients have an e-commerce store, offer rewards for their restaurant or want to automate birthday messages, create a bundle of templates that they can use as they wish, or purchase for a one-off fee.
Holiday Emails
Emails especially have a significant impact to sales around holiday time. For example, email provided almost 25% of website traffic on Cyber Monday 2018. There seem to be endless holidays, so why not set up some holiday email templates for your clients to take advantage of!
Build the Campaigns
Some clients will be happy to take the templates and run with them, but there will always be clients who need more. Expand the services you provide by building the campaigns or setting up automated customer journeys.
As well as building the email campaigns from your strategy, you could suggest new campaigns to reach their targets. Provide a valuable service by turning social media advertising into on-brand emails that will increase the impact.
Reporting on ROI
Make sure your clients know the success of the email campaigns through regular, ongoing campaign reporting and recommendations.
Create a performance metrics report for your clients. This can be after the email campaign has finished or monthly for continuing campaigns like welcome and nurture campaigns. Include delivery rates, open rates, click-through rates and any other stats relevant to the goals. Then make suggestions on how these stats can be improved, including A/B Testing possible options.
Vision6 has in-depth reports that show you in real-time how the campaign is going. Then you can benchmark these results against industry stats provided in the Email Marketing Metrics Report. You can also integrate your clients’ accounts with Google Analytics to track well beyond the click in the email.
