Crafted by: ghd hair
What’s this about?
This marked GHD’s very first segmented B2B sales email campaign! 12 months after the launch, ghd began a reactivation campaign for their ghd oracle curler, marketing to salons who have never purchased a ghd oracle before. The campaign was designed to not only introduce the product and the technology behind the ghd oracle styler, but to educate salons and encourage buy-in with a free of charge professional use product.