Crafted by: Flight Centre
What’s this about?
Flight Centre’s brand overhaul to create a modern and succinct look across all platforms meant the introduction of a dynamic ‘ticker-board’ pricing element. Whilst an aesthetic design from the creative team, it was a particularly challenging idea to come to fruition when considering we had to layer text and images over background images that are mobile responsive and involved automated elements.
The dynamic coding for the ‘ticker-board’ has attributed to 46% increase in Flight Centre’s open to click rate, as well as a consistent aesthetic across all standard and automated sends without requiring a design resource.