It was the year 2020. While we (and the world) were busy navigating the challenges of working from home and the “new normal”, our team ambitiously decided to add a whole new challenge to the list – to launch our first-ever national brand campaign.
And we’re so excited to announce…12 months later…we finally did it!
What started as a bunch of uni grads working around the clock to create Australia’s most reliable email & SMS marketing software, has transformed into a reality. With over 20 years to perfect our platform, we’ve welcomed thousands of businesses (big and small) onboard this journey with us.
We rounded up last year on a high with a website revamp along with adding a whole new suite of tools and features to Vision6. This year (2021) we wanted an opportunity to showcase it all into something fun and memorable. With the help of our creative agency Circul8, we came up with an ad that’s a little cheeky and aligns with our brand message – a reliable and genuine company that truly cares about its customers.
After a lot of brainstorming, discovery workshops, and a lethal amount of coffee, we created an overarching brand idea that speaks to our target audience. Thus, the tagline “Simply Reliable” was born. It highlights our strengths as an Australian brand that understands our customer’s pain points, the job they need to do, where they need to go, and how our real person support can help them get there.
So with the brand messaging and tagline locked in, we just had to transform our Vision6 HQ into a live film set, add some rainbow cake, a panda, bananas, and a Rubiks cube (plus some awesome Vision6 staff) for the perfect Vision6 brand ad cocktail recipe. Shoutout to our very own CEO and co-founder Mathew Myers for delivering a star performance.
“It’s a great pleasure to work alongside such a passionate group of people and this brand campaign is the perfect example of that passion and teamwork coming together. It gave us the opportunity to pull back the curtains and give everyone a taste of who we are and what we’re about.”
Mathew Myers, Co-founder and CEO @ Vision6
As an Aussie startup that was born and bred from humble beginnings, we know what it’s like to have big dreams that are running on a short amount of time, budget and resources. With Australia housing some of the best tech startups in the world, we wanted to launch another side campaign that celebrates being a part of this growing industry – as the line says ‘forget Silicon Valley, think Fortitude Valley.” So in true underdog spirit, we’re offering new Aussie startups 50% off any plan for 12 months.
And it doesn’t stop there. In our pursuit to help marketers get up and running as quickly as possible, we have launched a free email marketing certification course. This course is perfect for any business looking to upskill, onboard new team members, build trust with accreditation, or market themselves as certified email experts. These additional campaigns were designed to work alongside our national brand campaign and drive home the messaging of reliability.
Here are a few BTS shots of our Vision6 team getting involved on filming day, enjoy!
“It was just such a fun atmosphere with a lot of activity going on and it was a little surreal seeing our normal office transformed into a film set. I like that Vision6 is a local Brisbane business employing people from a wide variety of backgrounds and I loved that the easy-going, casual vibe of the script was able to bring that message across about who we are and what we do.”
Jody Taylor, Senior Accounts Manager @ Vision6
“I love working with such a dedicated, talented team and it was great that we all got to be part of the campaign. It was awesome getting to see the whole production come together and seeing the amount of effort that goes into a 1-minute video ad.“
Phil Vun, Customer Success Officer @ Vision6
“I enjoy helping our customers get the best out of the platform. The role is varied, exciting and challenging at times which makes it a great place to be. So I was really excited to take part and represent the team. Especially getting to be involved in the monkey boardroom scene – it was as funny as it was being in it.”
Marc De Santi, Customer Success Officer @ Vision6
So from all of us here at Vision6, we thank you for continuing to be a part of this journey with us! If you’re in the market for a new email & SMS software that you can confidently rely on to support you along the way to success, check us out, drop us an email (firstname.lastname@example.org) or just give us a call (1300 284 736) – we’re always up for a chat.