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Latest from our Blog

  • 4 clever ways to handle email unsubscribes

    It’s a fact of life that people will unsubscribe from your email marketing list. And they’ll do it for a whole range of reasons. Nearly half of people who unsubscribe from emails do so because they’re inundated with too many. Another top reason people unsubscribe is because they find the content repetitive or boring. Whatever the reason is, your unsubscribe process can leave a lasting impression of your business. So why not make it a good one? And while you’re at it you might end up convincing the odd subscriber to stay.

  • Free Guide: Mobile Friendly Email Design

    Download our new guide! Mobile Friendly Email Design. It’s got everything you need from understanding mobile user behavior, optimising emails for mobiles, responsive templates and advanced options. Plus there’s a bunch of inspiring examples in there.

  • Finally, the true extent of image blocking is revealed!

    Late last year, Google announced they’d no longer be automatically blocking images in Gmail. This was a blessing for marketers because it gave a benchmark for analysis on how many people have images blocked by default. 6 months on and Litmus data has shown that a whopping 43% of emails are affected by image blocking.