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Latest from our Blog

  • 6 ways to build trust with email marketing

    Building trust with your email subscribers is important. As marketers and business owners we need our customers to trust us and our messages. Sadly spammers have taught many people to be suspicious of email marketing, which means it’s our job to win back their trust. Luckily many components of an effective and engaging email marketing campaign also work towards building trust. Here’s 6 easy ways to create emails that build trust with your customers.

  • 4 subject line tips to inspire readers to open your emails

    The very best way to get your email opened is to send engaging, relevant and timely content. Because this will strengthen your reputation as someone your customers want to receive emails from. But if you’ve got your email ready to send out and are looking for some quick tips to craft an engaging subject line then you’ve come to the right place.

  • Find out what wearable devices mean for your email marketing

    The age of wearable smart devices has well and truly arrived. While the smartwatch has been available for a while now, the arrival of the Apple Watch has launched wearable communication devices further into the mainstream. Although currently it’s a small section of the market, it’s still worth considering how people interact with wearable devices. Here’s what it means for your email marketing (it’s worth noting a lot of the below tips apply to email marketing in general).