Crafted by: ghd hair
What’s this about?
This campaign would need to reactivate salons who had previously purchased a ghd oracle. This includes exclusive access to a ghd oracle hub that contained links to supporting tools (think social media assets, posters and more) to give their salon partners the confidence and the vision to sell through ghd oracle, in new ways, before they buy-in.
This email also helped remove salons that were not interested in ghd oracle off the contact list by offering a “not that into you” call to action.
Why we love it
This email campaign by ghd Hair is one of our CMO’s favourite submissions. This campaign features an animated gif of a phone message which really draws you in. It’s a unique and effective way to deliver engaging content. And the fantastic results speak for itself!