Crafted by: Media Merchants
What’s this about?
National Product Review was established to help consumers make a more informed purchasing decision by producing a range of product information to assist consumers on the journey from research to purchasing appliances online or in-store.
The aim of this campaign was to announce Canon’s new products in a single-subject focused email to their subscribers, to aid them in their purchasing decisions. The campaign’s design adds relevant value to users as the design effectively highlights 2 new key products, made most compelling by the video graphic where the brand spokesperson uses the products in a whale watching adventure on the coast.