Why You Don’t Want to Miss Out
- Get actionable marketing tactics from email legends.
- Delve into account-based marketing.
- Generate more leads with cross-channel strategies.
- Convert more with a reliable customer loyalty journey, and
- So much more!
Grab a coffee, settle in, and get ready for the line up of fantastic speakers we have for you today!
Why are you doing that video? That EDM? That blog? That horrifying Tik Tok post nobody will see? Your content needs to come from a place of truth for the people consuming it. So how do you get there, and what groundwork do you need to do to make sure it delivers? In this session, you’ll learn that as much as marketing seems to have changed, it really has stayed the same. We just have more and more ways of getting there. Find out what to do before you even touch a camera, a computer or the publish button on Tik Tok.
The average adult has an attention span of just 8 seconds. Yep! Hours upon hours spent creating an email only for it all to come down to 8 measly seconds. So, how can you avoid the dreaded down arrow? You get personal, that’s how!
A 53% increase in YoY email revenue sounds pretty fab, hey? Well, that’s what MI Academy achieved with just one personalised email, imagine the results you could get if you experimented with personalisation at every touchpoint!
Learn from one of Australia’s leading email marketing experts, Alita Harvey-Rodriguez, on the crucial data points you need to collect, and how to master the data, experiment and optimise for advanced personalisation.
In this session you will learn to:
Join us if you want to know how to map out and create lead generation campaigns that convert. After this session, you’ll have actionable tips to help you maximise impact at every stage of the funnel.
Refuel, grab something to eat and take a quick break. We’ll see you back soon!
Quick recap of the day so far before we get back into it!
Marketing automation is not a silver bullet. Don’t solely rely on it to grow sales for your brand. It’s the customer thinking and strategy that goes into it which delivers the results and kind of outcomes that marketers strive for. Brands should be taking full advantage of automation across multiple channels, and using it to communicate only relevant information, tailored to each and every customer.
During this session, we will demonstrate that you already have everything you need to activate the path to repurchase and increase customer lifetime value through effective automation. We will share a best-practice case study of how a ‘customer first automation’ approach helped a leading brand achieve their highest ever ROAS and 50% company growth.
Register today and be the first to know about exciting EMSA news and updates.
Quick wrap up of the day, followed up by the Email Design Awards Ceremony!