Crafted by: Caravan Industry Association of Australia
What’s this about?
Let’s Go Caravan & Camping is Australia’s largest not for profit non-retail camping and caravanning brand.
The purpose of this email campaign is to promote the camping lifestyle in a positive manner, this includes changing perceptions, creating awareness, and encouraging action.
The Discover Downsizing campaign is a concept introduction campaign for the brand “Discover Downsizing”. They identified the concept as strongly relevant to the caravanning and camping audience and / or parents of that audience. The goal is to generate awareness and interest for a growing concept beneficial to older Australians.