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    What recent tax changes mean for your EOFY email marketing

    End of financial year provides a wealth of opportunities for businesses to engage their customers.

    I know my inbox is full of EOFY sales and promotions, not to mention tax time reminders.

    But this year provides an even greater opportunity for email marketing because of recent tax changes impacting small businesses.

    Basically, businesses with an annual turnover under $2 million can claim immediate tax deductions for purchases below $20,000. Previously they had to claim these purchases as deductions spread over several years.

    This is a big change and with it comes good news. It’s likely to lead to significant EOFY spending in order for these small businesses to bring forward tax savings into this financial year.

    What does this mean for you?

    Well it’s the perfect time to create a campaign to target small business customers with offers which encourage them to take advantage of these changes.

    We know that the key to sending engaging emails is to ensure that they’re relevant and timely.

    So the recent tax announcement makes now the perfect time to reach out to your customers with an EOFY promotion.

    Here’s a simple example from Cameras Direct who are really taking advantage of the recent announcement.

    End of Financial Year Email

    Looking for more inspiration? Check out these examples of businesses using EOFY to create urgency and drive sales.

    Ready to create an email and boost sales in the lead up to EOFY? Login to your account and check out our newly released EOFY templates – you’ll find them in the seasonal template folder. Don’t have an account? Start free today.

    Paul Trappett 

    Posted by:
    Paul Trappett
    General Manager
    ASCPA, MBA

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