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Vision6 Blog

What do eating vegetables and managing bounced emails have in common?

Managing bounced emails is like eating our fruit and veg. It’s good for us and we know that we should do it – but so few of us actually do.

Managing bounced email illustration

Much like failing to eat our RDI of 5 and 2, ignoring bounced emails can cause some real harm. Repeatedly sending emails to bounced addresses (permanent bounces in particular) can really hurt your email deliverability and ultimately cost you money.

But don’t worry, in-built features can handle this.

One strike and hard bounces are deactivated

When an email address returns a permanent bounce, the system will automatically deactivate the contact. It’s as simple as that!

A permanent bounce means the email has permanently failed and that the email address will most likely never accept any email again. The email address comes back with the message ‘no such mailbox’ or ‘domain does not exist’.

This is different to a temporary bounce, which is more likely to happen if the recipient’s mailbox is full or their server is undergoing maintenance. Don’t worry, temporary bounces won’t be automatically deactivated.

Why the hard and fast rule, when it comes to permanent bounces?

Sending emails to addresses that bounce, will increase the chance of being blacklisted, which will damage your sender reputation. This is because when domains see that you’re sending to bounced email addresses they think you aren’t managing your contact list which is a red flag that you could be a spammer.

We’ve also got bounce upload detection

Additionally if you upload email addresses that have previously hard bounced from your account the system will automatically deactivate or not upload these contacts.

Keeping a clean list = good deliverability

We all want our emails to end up in our contacts inboxes. And one of the easiest ways to do that is to keep a clean list and manage bounces. Vision6 bounce management easy, giving you more time to focus on important stuff, like creating beautiful emails.

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