Here at Vision6 we have a team of superheroes who recently finished their mission and released the A/B Testing tool for tackling and conquering a winning subject line.
This new feature is a powerful tool for every email marketing professional, business owner and digital manager looking to increase their email open-rates.
Presenting the A/B Testing Tool
The A/B Testing tool allows you to compare two different subject lines – subject line A and subject line B with a segment of your subscribers.
The test lets you know which subject line performs best and then automatically delivers the winning subject line to the rest of the database for maximum results.
The street-smart definition of marketing is to try all things possible and track your results to see what works best. Once you have figured what’s best for your business – get moving and make it happen.
These days we rely on data and trends to make an informed decision on where we spend our energy and more importantly our marketing dollars. The brand-new A/B Testing tool not only helps you to find out what works best but it works for you to get maximum results even while you sleep.
We like to call it, ‘The Automated Rinse- Repeat Approach‘.
Let’s looks at some interesting stats for perspective:
– 35% of email recipients open email based on the subject line alone.
– 69% of email recipients report email as spam based solely on the subject line.
– 44% of email recipients made at least one purchase last year based on a
– 84% of people 18-34 use an email preview pane
– 35% of business professionals check email on a mobile device
– People who buy products marketed through email spend 138% more than people
that do not receive email offers
These stats are what are shaping the future of email marketing. But more importantly, these insights are driving us to re-invent our email marketing efforts.
The Vision6 A/B Testing tool was built while keeping these challenges and opportunities in mind.
Let see an example of how it works in real time:
Suppose your email list contains 1,000 subscribers.
The Vision6 A/B Testing tool allows you to select a small segment of this list to test the subject line before sending the email to the wider subscriber list.
Let’s say we segment our audience by the following for testing purposes:
100 subscribers for subject A
100 subscribers for subject B