The importance of the update profile link
The importance of having an update profile link in your emails may seem obvious… that it will help keep your contacts in your database as up to date as possible. Another very important reason is if you don’t include an update profile link in your emails, your recipients may just unsubscribe instead!
Many people change jobs and email addresses so frequently these days. Before they move on they want to update their email address to make sure future emails don’t go to the old address.
To do this, they are going to look for an update profile link on your email. If they can’t find one, and you’re lucky, they might email you direct to ask you to change it. Otherwise it is usually easier for them to just unsubscribe.
Here’s a quick tip, include an update profile link next to the unsubscribe link.
Unsubscribe | Update Profile
So don’t make it hard for people to update their details. Include a link to an update profile form. In the Vision6 system:
- the details will be automatically updated in your database so you don’t have to manually change it,
- you can track the number of updates through your email reporting,
- you can bulk export update profiles from your reports, and
- you can set up to receive a notification to an email address every time an update occurs – so this might be to yourself, or your IT team that might manage a separate CRM for you where the details also need to be updated.
To learn more about keeping your database up to date and including update profile forms sign up for one of my free training sessions.