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The e-messaging pulse #53

e-messaging pulse

The e-messaging pulse is a collection of articles relating to email, sms and social media marketing that we thought were share worthy from the last week or so. Inside most articles are helpful tips and interesting news and sometimes they can just be a little fun.

This edition includes:

Gmail is getting quick action buttons that let you RSVP to events – The Next Web
Google recently announced a new Gmail feature called quick actions. So, what exactly do quick action buttons let you do? Say you receive an email and all you want to do is RSVP to it. You don’t even want to open it; you just want to let the sender know if you’re going or not, without reading the email and without typing anything. Quick action buttons let you do just that. Read on for more. 

Twitter Adds Cards to Help Brands Register Emails – Mashable
In other exciting news, Twitter took another step towards helping brands generate revenues from the social network. The company announced a new feature called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out.

Yikes! When Mistakes Happen in Your Email Marketing – Business 2 Community
Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic! Check out this article for 4 steps to help your biz minimise the damage of an email mistake.

Have you read anything from the realm of e-messaging that you’d like to share? Let me know using the comments section below.

MattPosted by:
Matthew Johnson
EDM Specialist


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